The Think designs and builds hotel websites that turn browsers into direct bookings. We combine atmospheric design and photography with a simple booking journey, fast pages and SEO foundations, on desktop, tablet and mobile.

What a hotel website needs to do

Guests often compare your website with your listing on a booking site. Your site needs to look better, feel more personal and make booking just as easy, with a good reason to book direct.

What's included

• Atmosphere first — layouts built around photography and video that show what it feels like to stay.

• Rooms and rates — clear room pages with features, photos and a direct route to book.

• Booking engine integration — your booking engine built into the journey, not bolted on.

• Best-rate and direct-booking messages — the reasons to book direct, in the right places.

• Dining, events and local guides — pages that sell the rest of the experience and help with SEO.

• Speed and mobile — many guests book on their phone, so every page is designed and tested on mobile and tablet.

• SEO foundations — titles, schema, internal links and location content, ready for SEO for hotels.

• An easy-to-edit CMS — update offers, menus and events without a developer.

Platforms

We build mainly in Framer, and also in WordPress and Webflow.

Part of a wider plan

A new website works best alongside hotel marketing: branding, search, ads and email that bring guests to it. We're a London-based team working with firms across the UK and beyond.

Frequently asked questions

How much does a hotel website cost?

It depends on the number of rooms and pages, languages and integrations. After a short call we give you a clear scope and fixed quote.

Can you integrate our booking engine?

Usually, yes. We work with common hotel booking engines and design the journey around them.

Will the site help us get more direct bookings?

That's the aim. A fast, attractive site with an easy booking journey and clear reasons to book direct gives guests less reason to go elsewhere.

Can you source or shoot photography?

We can source imagery and advise on a shoot. Great photography makes a big difference for hotels.

Do you design for mobile?

Yes. Every hotel website is designed and tested on desktop, tablet and mobile.

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