The Think runs Google Ads for hotels. We help you win more direct bookings by protecting your hotel’s name in search, reaching guests planning a trip to your area and sending them to a site and booking engine that make booking easy.

Why Google Ads matters for hotels

When someone searches for your hotel by name, online travel agents often bid on the same search. Without your own ad there, a guest who wanted to book with you can end up booking through a third party, and you pay commission on a booking you had already earned.

Google Ads lets you appear above them for your own name, and reach people searching for places to stay in your area for short breaks, weddings, events or business trips. Direct bookings also mean you own the guest relationship, from pre-arrival emails to repeat stays.

What’s included

• Account review — if you already run ads, we find where budget is leaking.

• Brand campaigns — ads on searches for your hotel’s name, so booking direct is the first option guests see.

• Search campaigns — for the stays you want more of: weekend breaks, weddings, meetings and events, or trips to local attractions.

• Hotel ads — where it fits, we help connect your rates through Google Hotel Center with your booking engine or channel manager, so your direct price shows alongside the travel agents’.

• Seasonal planning — budgets that follow your booking patterns, with more push for quieter periods.

• Landing pages — offer and event pages that make booking simple. See landing page design.

• Conversion tracking — bookings and enquiries tracked through your booking engine where it allows, so you know which ads earn revenue.

• Reporting — bookings, revenue and return on ad spend, in plain English.

Ads, SEO and your website together

Ads work best when the site they lead to is quick, clear and easy to book on. We also offer hotel website design, SEO for hotels, social media for hotels and full hotel marketing. See our Google Ads agency page for how we manage campaigns. We’re a London-based team working with hotels across the UK and beyond.

Frequently asked questions

Should hotels bid on their own name?

Usually, yes. If online travel agents are bidding on your name, a brand campaign helps make sure guests see your direct booking option first.

What are Google hotel ads?

They show your prices and availability in Google Search and Maps, next to other booking sites. They need a connection between your booking engine or channel manager and Google Hotel Center. We check whether your setup supports this.

Can you track bookings, not just clicks?

Usually. Many booking engines support conversion tracking, so we can report bookings and revenue from ads. If yours doesn’t, we track the best signals available and explain the limits.

How much should a hotel spend on Google Ads?

It depends on your size, location and season. We usually start with brand protection plus one or two campaigns for your priorities, then scale what pays back.

Do you charge a percentage of ad spend?

We agree a clear management fee up front. Your ad spend is paid directly to Google.

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