The Think runs social media for hotels. We plan, write and design content for Instagram, Facebook, TikTok and the other channels your guests use, showing what a stay with you feels like and giving people a reason to book direct.

Why social media matters for hotels

Guests often discover places to stay on Instagram and TikTok long before they choose dates, and they check your feed to see what the rooms, food and location are really like. An active, well-kept presence makes your hotel feel cared for; a quiet one raises doubts.

Social is also where you can fill gaps: midweek stays, quieter months, the restaurant and bar, spa days, weddings and events. Regular content and well-targeted ads put those in front of the right people at the right time.

What’s included

• Content plan — a calendar around your seasons, events, offers and what makes your hotel worth the trip.

• Instagram and TikTok — Reels, short videos, stories and posts that show rooms, food, people and place.

• Facebook — events, offers and updates for local guests and repeat visitors.

• Photo and video guidance — shot lists and simple tips so your team can capture content, plus editing and captions.

• Branded templates — graphics that match your identity.

• Community management — replies to comments and messages in your voice, if you’d like us to handle them.

• Paid social — optional Instagram ads, Facebook ads and TikTok ads for offers, events and direct bookings.

• Reporting — website clicks, bookings and enquiries where trackable, not just likes.

Part of a wider plan

Social media works best when it leads to a site that makes booking direct easy. We also offer hotel website design, hotel branding, Google Ads for hotels, SEO for hotels and full hotel marketing. See also our social media management service. We’re a London-based team working with hotels across the UK and beyond.

Frequently asked questions

Which social media platforms are best for hotels?

Instagram usually comes first because it’s so visual. TikTok works well for reaching new guests with short video, and Facebook is useful for events, local guests and repeat visitors.

Do you need to visit the hotel?

It helps to know the place, so we usually start with a visit or a video walk-through. Day-to-day content can then come from your team, using our shot lists.

Can social media drive direct bookings?

Yes, when posts and ads link to a clear booking page and the offer is worth acting on. We track clicks and, where your booking engine allows, bookings.

Can you work with influencers and creators?

Yes. We can help find suitable creators, agree clear terms and make sure paid partnerships are labelled as ads, as UK advertising rules require.

How much does social media for hotels cost?

It depends on the number of platforms and posts each month, community management and whether you want paid ads. After a short call we agree a clear scope and a monthly fee.

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