2025
Wildfarmed
Telling the story behind regenerative food.
Video Editing
Testimonial
Know More
Founded by Edd Lees, alongside Andy Cato and George Lamb, Wildfarmed challenges industrial farming methods by putting the health of the land first. From flour to bread to pizza, the brand is building a more sustainable future for food — without compromising on quality or taste.®
Wildfarmed is a regenerative food brand on a mission to change the way wheat is grown — restoring soil health, supporting biodiversity and producing better-tasting food in the process.
Wildfarmed works directly with farmers to transition land away from intensive monoculture and towards regenerative practices that rebuild soil health over time. By focusing on long-term impact rather than short-term yield, the brand is helping reshape how food is produced — creating supply chains that are better for the environment, better for farmers, and better for the people eating the food. This commitment runs through everything Wildfarmed does, from how the wheat is grown to how the brand shows up on shelves, menus and tables across the UK.
Problem
A powerful story needed to be told properly.
Wildfarmed’s mission is complex, important and deeply human — but not easily communicated in a few soundbites. Explaining regenerative agriculture, soil health and long-term environmental impact requires clarity, authenticity and trust.
The challenge was to capture Wildfarmed’s story in a way that felt honest and engaging, without overproducing or oversimplifying the message. The content needed to reflect the passion behind the brand, connect emotionally with viewers, and work across multiple channels — from testimonials to social media.
Solution
Real conversation, carefully crafted.
We planned, filmed and edited a testimonial video centred around a conversation with Edd Lees, Wildfarmed’s CEO and co-founder. Rather than scripting a message, the focus was on creating space for a genuine discussion about the brand’s journey, values and purpose.
Filmed on location, the video captures Edd speaking openly about Wildfarmed’s mission — from changing how wheat is grown to the role long-term partnerships have played in the brand’s growth. The production approach was deliberately understated, allowing authenticity and storytelling to take centre stage.
Post-production focused on pacing, tone and clarity, shaping the footage into a compelling narrative that feels natural, confident and true to the brand.
Concept
Letting the story rise naturally.
The concept was built around authenticity over polish. Just as Wildfarmed believes in working with nature rather than against it, the video approach focused on letting the story unfold naturally — without heavy-handed direction or unnecessary embellishment.
By grounding the content in real conversation and lived experience, the final film adds a human layer to the Wildfarmed brand. It communicates purpose, partnership and progress in a way that feels relatable and credible.
The result is video content that not only supports Citipost’s testimonial story, but also stands alone as a meaningful piece of brand storytelling — helping Wildfarmed connect with audiences who care about where their food comes from and why it matters.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
What are your payment terms?
03
How much does a project cost?
04
How long do projects typically take?
05
How do we measure success?
06
What do we need to get started?
07
Will we be able to manage the site ourselves?
08
Why choose The Think over hiring in-house?
2025
Wildfarmed
Telling the story behind regenerative food.
Video Editing
Testimonial
Know More
Founded by Edd Lees, alongside Andy Cato and George Lamb, Wildfarmed challenges industrial farming methods by putting the health of the land first. From flour to bread to pizza, the brand is building a more sustainable future for food — without compromising on quality or taste.®
Wildfarmed is a regenerative food brand on a mission to change the way wheat is grown — restoring soil health, supporting biodiversity and producing better-tasting food in the process.
Wildfarmed works directly with farmers to transition land away from intensive monoculture and towards regenerative practices that rebuild soil health over time. By focusing on long-term impact rather than short-term yield, the brand is helping reshape how food is produced — creating supply chains that are better for the environment, better for farmers, and better for the people eating the food. This commitment runs through everything Wildfarmed does, from how the wheat is grown to how the brand shows up on shelves, menus and tables across the UK.
Problem
A powerful story needed to be told properly.
Wildfarmed’s mission is complex, important and deeply human — but not easily communicated in a few soundbites. Explaining regenerative agriculture, soil health and long-term environmental impact requires clarity, authenticity and trust.
The challenge was to capture Wildfarmed’s story in a way that felt honest and engaging, without overproducing or oversimplifying the message. The content needed to reflect the passion behind the brand, connect emotionally with viewers, and work across multiple channels — from testimonials to social media.
Solution
Real conversation, carefully crafted.
We planned, filmed and edited a testimonial video centred around a conversation with Edd Lees, Wildfarmed’s CEO and co-founder. Rather than scripting a message, the focus was on creating space for a genuine discussion about the brand’s journey, values and purpose.
Filmed on location, the video captures Edd speaking openly about Wildfarmed’s mission — from changing how wheat is grown to the role long-term partnerships have played in the brand’s growth. The production approach was deliberately understated, allowing authenticity and storytelling to take centre stage.
Post-production focused on pacing, tone and clarity, shaping the footage into a compelling narrative that feels natural, confident and true to the brand.
Concept
Letting the story rise naturally.
The concept was built around authenticity over polish. Just as Wildfarmed believes in working with nature rather than against it, the video approach focused on letting the story unfold naturally — without heavy-handed direction or unnecessary embellishment.
By grounding the content in real conversation and lived experience, the final film adds a human layer to the Wildfarmed brand. It communicates purpose, partnership and progress in a way that feels relatable and credible.
The result is video content that not only supports Citipost’s testimonial story, but also stands alone as a meaningful piece of brand storytelling — helping Wildfarmed connect with audiences who care about where their food comes from and why it matters.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
What are your payment terms?
03
How much does a project cost?
04
How long do projects typically take?
05
How do we measure success?
06
What do we need to get started?
07
Will we be able to manage the site ourselves?
08
Why choose The Think over hiring in-house?
2025
Wildfarmed
Telling the story behind regenerative food.
Video Editing
Testimonial
Know More
Founded by Edd Lees, alongside Andy Cato and George Lamb, Wildfarmed challenges industrial farming methods by putting the health of the land first. From flour to bread to pizza, the brand is building a more sustainable future for food — without compromising on quality or taste.®
Wildfarmed is a regenerative food brand on a mission to change the way wheat is grown — restoring soil health, supporting biodiversity and producing better-tasting food in the process.
Wildfarmed works directly with farmers to transition land away from intensive monoculture and towards regenerative practices that rebuild soil health over time. By focusing on long-term impact rather than short-term yield, the brand is helping reshape how food is produced — creating supply chains that are better for the environment, better for farmers, and better for the people eating the food. This commitment runs through everything Wildfarmed does, from how the wheat is grown to how the brand shows up on shelves, menus and tables across the UK.
Problem
A powerful story needed to be told properly.
Wildfarmed’s mission is complex, important and deeply human — but not easily communicated in a few soundbites. Explaining regenerative agriculture, soil health and long-term environmental impact requires clarity, authenticity and trust.
The challenge was to capture Wildfarmed’s story in a way that felt honest and engaging, without overproducing or oversimplifying the message. The content needed to reflect the passion behind the brand, connect emotionally with viewers, and work across multiple channels — from testimonials to social media.
Solution
Real conversation, carefully crafted.
We planned, filmed and edited a testimonial video centred around a conversation with Edd Lees, Wildfarmed’s CEO and co-founder. Rather than scripting a message, the focus was on creating space for a genuine discussion about the brand’s journey, values and purpose.
Filmed on location, the video captures Edd speaking openly about Wildfarmed’s mission — from changing how wheat is grown to the role long-term partnerships have played in the brand’s growth. The production approach was deliberately understated, allowing authenticity and storytelling to take centre stage.
Post-production focused on pacing, tone and clarity, shaping the footage into a compelling narrative that feels natural, confident and true to the brand.
Concept
Letting the story rise naturally.
The concept was built around authenticity over polish. Just as Wildfarmed believes in working with nature rather than against it, the video approach focused on letting the story unfold naturally — without heavy-handed direction or unnecessary embellishment.
By grounding the content in real conversation and lived experience, the final film adds a human layer to the Wildfarmed brand. It communicates purpose, partnership and progress in a way that feels relatable and credible.
The result is video content that not only supports Citipost’s testimonial story, but also stands alone as a meaningful piece of brand storytelling — helping Wildfarmed connect with audiences who care about where their food comes from and why it matters.
More Works
©2024
FAQ
What does a project look like?
What are your payment terms?
How much does a project cost?
How long do projects typically take?
How do we measure success?
What do we need to get started?
Will we be able to manage the site ourselves?
Why choose The Think over hiring in-house?