Overview
Small team. Big-name track record.
Trusted on 30+ projects by names like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
The Think is a hotel branding agency. We create names, identities, tone of voice and websites for independent and boutique hotels, new openings and small hotel groups, so guests understand what makes your hotel special before they arrive.
Why branding matters for hotels
On a booking site every hotel looks much the same: a photo, a price and a star rating. A strong brand is what makes a guest remember your name, look you up and book direct. It shapes everything from your logo and website to the welcome card on the pillow, and it helps you charge for the experience rather than compete on price.
What's included
Strategy and positioning — who your guests are, why they choose you and how you want them to feel.
Naming — for new openings or rebrands, we develop and check name options with you.
Visual identity — logo, colour, typography and photography direction. See logo design.
Tone of voice — how your website, emails, menus and staff talk to guests.
Guest touchpoints — signage direction, key cards, room collateral, menus and stationery.
Website — a hotel website that brings the brand to life and makes booking direct easy.
Brand guidelines — so your team and suppliers keep everything consistent.
New openings, rebrands and groups
For new hotels we often start before the fit-out is finished, so the brand is ready for launch. For established hotels we refresh without losing what loyal guests love. For groups, we build a family of brands that gives each property its own character. See also hospitality branding and hotel marketing. We're a London-based team working with hotels across the UK and beyond.
Frequently asked questions
What does a hotel branding agency do?
It defines what makes a hotel distinctive and expresses it through a name, identity, tone of voice, website and guest touchpoints, so the hotel is memorable and easy to choose.
How long does a hotel branding project take?
A focused identity can take a few weeks; a full brand with naming, guidelines and website takes longer. We agree a timeline around your opening or relaunch date.
Can you rebrand our hotel without losing regular guests?
Yes. We start by understanding what guests already value and keep it at the heart of the new brand.
Do you design hotel websites too?
Yes. We design and build hotel websites with booking engines built in, so the brand and the booking journey work together.
How much does hotel branding cost?
It depends on the scope, from an identity refresh to a full brand and website for a new opening. After a short call we agree a clear scope and quote.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
Trusted on 30+ projects by names like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
The Think is a hotel branding agency. We create names, identities, tone of voice and websites for independent and boutique hotels, new openings and small hotel groups, so guests understand what makes your hotel special before they arrive.
Why branding matters for hotels
On a booking site every hotel looks much the same: a photo, a price and a star rating. A strong brand is what makes a guest remember your name, look you up and book direct. It shapes everything from your logo and website to the welcome card on the pillow, and it helps you charge for the experience rather than compete on price.
What's included
Strategy and positioning — who your guests are, why they choose you and how you want them to feel.
Naming — for new openings or rebrands, we develop and check name options with you.
Visual identity — logo, colour, typography and photography direction. See logo design.
Tone of voice — how your website, emails, menus and staff talk to guests.
Guest touchpoints — signage direction, key cards, room collateral, menus and stationery.
Website — a hotel website that brings the brand to life and makes booking direct easy.
Brand guidelines — so your team and suppliers keep everything consistent.
New openings, rebrands and groups
For new hotels we often start before the fit-out is finished, so the brand is ready for launch. For established hotels we refresh without losing what loyal guests love. For groups, we build a family of brands that gives each property its own character. See also hospitality branding and hotel marketing. We're a London-based team working with hotels across the UK and beyond.
Frequently asked questions
What does a hotel branding agency do?
It defines what makes a hotel distinctive and expresses it through a name, identity, tone of voice, website and guest touchpoints, so the hotel is memorable and easy to choose.
How long does a hotel branding project take?
A focused identity can take a few weeks; a full brand with naming, guidelines and website takes longer. We agree a timeline around your opening or relaunch date.
Can you rebrand our hotel without losing regular guests?
Yes. We start by understanding what guests already value and keep it at the heart of the new brand.
Do you design hotel websites too?
Yes. We design and build hotel websites with booking engines built in, so the brand and the booking journey work together.
How much does hotel branding cost?
It depends on the scope, from an identity refresh to a full brand and website for a new opening. After a short call we agree a clear scope and quote.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
Trusted on 30+ projects by names like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
The Think is a hotel branding agency. We create names, identities, tone of voice and websites for independent and boutique hotels, new openings and small hotel groups, so guests understand what makes your hotel special before they arrive.
Why branding matters for hotels
On a booking site every hotel looks much the same: a photo, a price and a star rating. A strong brand is what makes a guest remember your name, look you up and book direct. It shapes everything from your logo and website to the welcome card on the pillow, and it helps you charge for the experience rather than compete on price.
What's included
Strategy and positioning — who your guests are, why they choose you and how you want them to feel.
Naming — for new openings or rebrands, we develop and check name options with you.
Visual identity — logo, colour, typography and photography direction. See logo design.
Tone of voice — how your website, emails, menus and staff talk to guests.
Guest touchpoints — signage direction, key cards, room collateral, menus and stationery.
Website — a hotel website that brings the brand to life and makes booking direct easy.
Brand guidelines — so your team and suppliers keep everything consistent.
New openings, rebrands and groups
For new hotels we often start before the fit-out is finished, so the brand is ready for launch. For established hotels we refresh without losing what loyal guests love. For groups, we build a family of brands that gives each property its own character. See also hospitality branding and hotel marketing. We're a London-based team working with hotels across the UK and beyond.
Frequently asked questions
What does a hotel branding agency do?
It defines what makes a hotel distinctive and expresses it through a name, identity, tone of voice, website and guest touchpoints, so the hotel is memorable and easy to choose.
How long does a hotel branding project take?
A focused identity can take a few weeks; a full brand with naming, guidelines and website takes longer. We agree a timeline around your opening or relaunch date.
Can you rebrand our hotel without losing regular guests?
Yes. We start by understanding what guests already value and keep it at the heart of the new brand.
Do you design hotel websites too?
Yes. We design and build hotel websites with booking engines built in, so the brand and the booking journey work together.
How much does hotel branding cost?
It depends on the scope, from an identity refresh to a full brand and website for a new opening. After a short call we agree a clear scope and quote.
Our process
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
©2026 the think
FAQ