The Think runs social media for law firms and solicitors. We plan, write and design content for LinkedIn and the other channels your clients use, keep your lawyers visible to clients and referrers, and make sure every post fits your firm’s brand and professional obligations.

Why social media matters for law firms

Legal work is still won largely on reputation and referral, and that reputation now lives online. Before getting in touch, prospective clients and introducers look at your lawyers’ LinkedIn profiles and your firm’s pages. Regular, useful posts show expertise in a way a website bio can’t.

Different practice areas need different approaches. Commercial teams usually focus on LinkedIn, where in-house counsel, business owners and introducers spend time. Private client and family teams may also reach people on Facebook or Instagram with clear, careful explanations of what to do next.

Time is the difficulty. Fee earners rarely have hours to spare for posting, so we take on the planning, writing and design, and your lawyers review and approve.

What’s included

• Content plan — a calendar built around your practice areas, legal updates and firm news.

• LinkedIn for lawyers and the firm — posts and articles written in each lawyer’s voice, plus a consistent company page.

• Other channels where they fit — Facebook, Instagram or YouTube for private client, family or other consumer-facing work.

• Branded templates — graphics that match your identity, so every post looks like your firm.

• Compliance-aware copy — general information rather than legal advice, no client details without consent, and sign-off by a fee earner before anything goes out.

• Paid social — optional LinkedIn ads and Facebook ads to reach the right people by role, sector or area.

• Reporting — enquiries, profile visits and website clicks, not just follower counts.

Part of a wider plan

Social media works best alongside a website that turns visits into enquiries. We also offer law firm website design, SEO for law firms, Google Ads for law firms and full law firm marketing. See also our social media management service and legal branding. We’re a London-based team working with firms across the UK and beyond.

Frequently asked questions

Which social media platforms are best for law firms?

For most firms LinkedIn comes first, especially for commercial work and referrals. Facebook and Instagram can work for private client, family, conveyancing and other consumer-facing services.

What should solicitors post on social media?

Plain-English explanations of legal changes, answers to common client questions, team news, event recaps and insight on the sectors you serve. Details of matters only with client consent.

Do the SRA’s rules apply to social media?

Yes. The SRA’s rules on publicity apply to posts and ads, so content must be accurate and not misleading, and you shouldn’t make unsolicited approaches to members of the public. We write with this in mind, but your firm remains responsible for compliance, so a fee earner should approve every post.

Can you write in our lawyers’ voices?

Yes. We interview each person to understand how they talk and what they know, then draft posts for them to review and publish.

How much does social media for law firms cost?

It depends on the number of platforms, people and posts each month, and whether you want paid ads. After a short call we agree a clear scope and a monthly fee.

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