Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
SEO for law firms has to rank and stay within the SRA’s rules. We plan a page for each practice area and office, build in the price, complaints and regulatory information the rules require, and make the whole site easy for Google to read.
People search for a solicitor by the problem, not the firm.®
One page per area of law — Someone facing a dismissal, a divorce or a house purchase searches for that exact problem. A clear page for each practice area, written in the client’s own words, gives the right enquiry the right landing page.
Search does what cold calls can’t — The SRA Code of Conduct for Solicitors bars unsolicited approaches to members of the public to advertise legal services, other than to current or former clients. That makes being found at the moment someone searches all the more valuable.
Practice areas built to be found, and to comply.®
Technical SEO — Clean structure, internal links and schema across every practice area, office and team profile.
Local SEO for each office — A verified Google Business Profile and a page for each office, so local searches for a solicitor find the right team.
Law firm website design — A site that presents practice areas, people and prices clearly, ready for SEO from day one.
What good SEO for law firms looks like
When SEO for law firms is worth it
SEO for law firms pays off wherever clients choose a solicitor themselves: conveyancing, wills and probate, family, employment, immigration and motoring offences, plus business work such as debt recovery and commercial property.
It matters more in law than in most sectors because outreach is restricted. The SRA Code of Conduct for Solicitors says you do not make unsolicited approaches to members of the public to advertise legal services, other than to current or former clients, so search is one of the few ways to reach a new private client at the moment they need you.
For firms whose work comes mainly through referrals from other professionals, SEO still supports credibility, but the priority shifts to team profiles and thought leadership.
Law firm SEO built around practice areas
Each practice area gets its own page, and larger areas get pages for the matters within them, such as a leasehold purchase or a contested will. Each page explains who it is for, how the process works, what it costs and who will handle it.
Intent differs by area. Someone with a motoring charge may need help this week, while someone writing a will is comparing firms, so the structure and calls to action are planned differently for each.
Team profiles carry real weight. A page for each solicitor, with their qualifications, experience and the matters they handle, supports the practice pages and the experience and qualifications information the SRA requires alongside prices for the services its rules cover.
SRA Transparency Rules as an SEO asset
If your firm publishes that it offers residential conveyancing, uncontested estate administration, immigration applications or appeals (excluding asylum), summary-only road traffic offences, unfair or wrongful dismissal claims at the Employment Tribunal, debt recovery up to £100,000 or business premises licensing, the SRA Transparency Rules require cost information on your website. Publicly funded work is excluded.
It must be clear, accessible and prominent, covering the total cost (or an average or range), the basis of your charges, likely disbursements, VAT, what is included with key stages and timescales, and the experience and qualifications of the people doing and supervising the work. Written well, these pages answer exactly what people want to know before they call.
Every SRA-authorised firm must also display its SRA number and the SRA digital badge prominently on its website, and publish its complaints procedure, including how and when to complain to the Legal Ombudsman and the SRA. We build these into the site template so they appear consistently.
Legal content that is accurate and reviewed
Legal problems can affect people’s finances and wellbeing, and Google says its systems give even more weight to trustworthy content on topics that could significantly affect people’s financial stability or wellbeing. It also encourages accurate authorship information, such as bylines.
We draft guides and practice pages in plain English, name the solicitor who reviewed them, and avoid any claim about outcomes. The SRA Code requires publicity, including anything about charges, to be accurate and not misleading.
Local search for each office
Each office gets a verified Google Business Profile with accurate practice areas and opening hours, and its own page with the team based there. Google says local results are based mainly on relevance, distance and prominence.
We also set up a simple routine for asking every client for a review, within Google’s rules, which ban offering incentives and selectively asking happy clients.
How we measure results, and what to have ready
Our reports cover rankings and organic visits by practice area, the enquiries and calls each page produces, and actions on each office’s Business Profile, so you can see which areas of law search is feeding. Where an area is not producing enquiries, we look at the page, the competition and the search demand before adding more content.
To start, have access to your website, Search Console and analytics, your current price and complaints information, and a list of the practice areas and matter types you want more of.
Related reading
Frequently asked questions
What does SEO for law firms include?
Keyword research by practice area, a page plan for each service and office, on-page and technical fixes, Google Business Profile work and guides reviewed by your lawyers. We agree the scope around the work you want more of.
Is SEO for solicitors different from law firm SEO?
The approach is the same. Clients use both words, and often neither, searching for the problem instead, so we write pages in the terms your clients actually use.
How much does SEO for a law firm cost?
It depends on the number of practice areas and offices and how competitive they are. We quote a fixed monthly fee or a fixed project fee after a short call.
How long does legal SEO take to work?
SEO is usually measured in months rather than weeks, and the more competitive a practice area is, the longer it tends to take. No one can honestly promise a ranking or a timeline.
Do our SRA price pages help SEO?
They can. If your firm advertises services such as residential conveyancing, uncontested estate administration or unfair dismissal claims, the SRA Transparency Rules already require you to publish cost information, and a clear, well-structured price page answers a question people search for.
Can you write legal guides for our site?
Yes. We draft them in plain English and we ask a qualified member of your firm to review each one before it goes live. The SRA Code requires publicity to be accurate and not misleading, so we never overstate outcomes.
Do we need to rebuild our website first?
Not always. We review what you have first. If the site is quick, clear and easy to edit, we improve it; if it is holding your SEO back, we say so and explain why.
Should we run Google Ads as well as SEO?
Often, yes. Ads can cover urgent, high-value searches straight away while SEO builds, and both can use the same practice area pages. We run Google Ads for law firms as a separate service.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
SEO for law firms has to rank and stay within the SRA’s rules. We plan a page for each practice area and office, build in the price, complaints and regulatory information the rules require, and make the whole site easy for Google to read.
People search for a solicitor by the problem, not the firm.®
One page per area of law — Someone facing a dismissal, a divorce or a house purchase searches for that exact problem. A clear page for each practice area, written in the client’s own words, gives the right enquiry the right landing page.
Search does what cold calls can’t — The SRA Code of Conduct for Solicitors bars unsolicited approaches to members of the public to advertise legal services, other than to current or former clients. That makes being found at the moment someone searches all the more valuable.
Practice areas built to be found, and to comply.®
Technical SEO — Clean structure, internal links and schema across every practice area, office and team profile.
Local SEO for each office — A verified Google Business Profile and a page for each office, so local searches for a solicitor find the right team.
Law firm website design — A site that presents practice areas, people and prices clearly, ready for SEO from day one.
What good SEO for law firms looks like
When SEO for law firms is worth it
SEO for law firms pays off wherever clients choose a solicitor themselves: conveyancing, wills and probate, family, employment, immigration and motoring offences, plus business work such as debt recovery and commercial property.
It matters more in law than in most sectors because outreach is restricted. The SRA Code of Conduct for Solicitors says you do not make unsolicited approaches to members of the public to advertise legal services, other than to current or former clients, so search is one of the few ways to reach a new private client at the moment they need you.
For firms whose work comes mainly through referrals from other professionals, SEO still supports credibility, but the priority shifts to team profiles and thought leadership.
Law firm SEO built around practice areas
Each practice area gets its own page, and larger areas get pages for the matters within them, such as a leasehold purchase or a contested will. Each page explains who it is for, how the process works, what it costs and who will handle it.
Intent differs by area. Someone with a motoring charge may need help this week, while someone writing a will is comparing firms, so the structure and calls to action are planned differently for each.
Team profiles carry real weight. A page for each solicitor, with their qualifications, experience and the matters they handle, supports the practice pages and the experience and qualifications information the SRA requires alongside prices for the services its rules cover.
SRA Transparency Rules as an SEO asset
If your firm publishes that it offers residential conveyancing, uncontested estate administration, immigration applications or appeals (excluding asylum), summary-only road traffic offences, unfair or wrongful dismissal claims at the Employment Tribunal, debt recovery up to £100,000 or business premises licensing, the SRA Transparency Rules require cost information on your website. Publicly funded work is excluded.
It must be clear, accessible and prominent, covering the total cost (or an average or range), the basis of your charges, likely disbursements, VAT, what is included with key stages and timescales, and the experience and qualifications of the people doing and supervising the work. Written well, these pages answer exactly what people want to know before they call.
Every SRA-authorised firm must also display its SRA number and the SRA digital badge prominently on its website, and publish its complaints procedure, including how and when to complain to the Legal Ombudsman and the SRA. We build these into the site template so they appear consistently.
Legal content that is accurate and reviewed
Legal problems can affect people’s finances and wellbeing, and Google says its systems give even more weight to trustworthy content on topics that could significantly affect people’s financial stability or wellbeing. It also encourages accurate authorship information, such as bylines.
We draft guides and practice pages in plain English, name the solicitor who reviewed them, and avoid any claim about outcomes. The SRA Code requires publicity, including anything about charges, to be accurate and not misleading.
Local search for each office
Each office gets a verified Google Business Profile with accurate practice areas and opening hours, and its own page with the team based there. Google says local results are based mainly on relevance, distance and prominence.
We also set up a simple routine for asking every client for a review, within Google’s rules, which ban offering incentives and selectively asking happy clients.
How we measure results, and what to have ready
Our reports cover rankings and organic visits by practice area, the enquiries and calls each page produces, and actions on each office’s Business Profile, so you can see which areas of law search is feeding. Where an area is not producing enquiries, we look at the page, the competition and the search demand before adding more content.
To start, have access to your website, Search Console and analytics, your current price and complaints information, and a list of the practice areas and matter types you want more of.
Related reading
Frequently asked questions
What does SEO for law firms include?
Keyword research by practice area, a page plan for each service and office, on-page and technical fixes, Google Business Profile work and guides reviewed by your lawyers. We agree the scope around the work you want more of.
Is SEO for solicitors different from law firm SEO?
The approach is the same. Clients use both words, and often neither, searching for the problem instead, so we write pages in the terms your clients actually use.
How much does SEO for a law firm cost?
It depends on the number of practice areas and offices and how competitive they are. We quote a fixed monthly fee or a fixed project fee after a short call.
How long does legal SEO take to work?
SEO is usually measured in months rather than weeks, and the more competitive a practice area is, the longer it tends to take. No one can honestly promise a ranking or a timeline.
Do our SRA price pages help SEO?
They can. If your firm advertises services such as residential conveyancing, uncontested estate administration or unfair dismissal claims, the SRA Transparency Rules already require you to publish cost information, and a clear, well-structured price page answers a question people search for.
Can you write legal guides for our site?
Yes. We draft them in plain English and we ask a qualified member of your firm to review each one before it goes live. The SRA Code requires publicity to be accurate and not misleading, so we never overstate outcomes.
Do we need to rebuild our website first?
Not always. We review what you have first. If the site is quick, clear and easy to edit, we improve it; if it is holding your SEO back, we say so and explain why.
Should we run Google Ads as well as SEO?
Often, yes. Ads can cover urgent, high-value searches straight away while SEO builds, and both can use the same practice area pages. We run Google Ads for law firms as a separate service.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
SEO for law firms has to rank and stay within the SRA’s rules. We plan a page for each practice area and office, build in the price, complaints and regulatory information the rules require, and make the whole site easy for Google to read.
People search for a solicitor by the problem, not the firm.®
One page per area of law — Someone facing a dismissal, a divorce or a house purchase searches for that exact problem. A clear page for each practice area, written in the client’s own words, gives the right enquiry the right landing page.
Search does what cold calls can’t — The SRA Code of Conduct for Solicitors bars unsolicited approaches to members of the public to advertise legal services, other than to current or former clients. That makes being found at the moment someone searches all the more valuable.
Practice areas built to be found, and to comply.®
Technical SEO — Clean structure, internal links and schema across every practice area, office and team profile.
Local SEO for each office — A verified Google Business Profile and a page for each office, so local searches for a solicitor find the right team.
Law firm website design — A site that presents practice areas, people and prices clearly, ready for SEO from day one.
What good SEO for law firms looks like
When SEO for law firms is worth it
SEO for law firms pays off wherever clients choose a solicitor themselves: conveyancing, wills and probate, family, employment, immigration and motoring offences, plus business work such as debt recovery and commercial property.
It matters more in law than in most sectors because outreach is restricted. The SRA Code of Conduct for Solicitors says you do not make unsolicited approaches to members of the public to advertise legal services, other than to current or former clients, so search is one of the few ways to reach a new private client at the moment they need you.
For firms whose work comes mainly through referrals from other professionals, SEO still supports credibility, but the priority shifts to team profiles and thought leadership.
Law firm SEO built around practice areas
Each practice area gets its own page, and larger areas get pages for the matters within them, such as a leasehold purchase or a contested will. Each page explains who it is for, how the process works, what it costs and who will handle it.
Intent differs by area. Someone with a motoring charge may need help this week, while someone writing a will is comparing firms, so the structure and calls to action are planned differently for each.
Team profiles carry real weight. A page for each solicitor, with their qualifications, experience and the matters they handle, supports the practice pages and the experience and qualifications information the SRA requires alongside prices for the services its rules cover.
SRA Transparency Rules as an SEO asset
If your firm publishes that it offers residential conveyancing, uncontested estate administration, immigration applications or appeals (excluding asylum), summary-only road traffic offences, unfair or wrongful dismissal claims at the Employment Tribunal, debt recovery up to £100,000 or business premises licensing, the SRA Transparency Rules require cost information on your website. Publicly funded work is excluded.
It must be clear, accessible and prominent, covering the total cost (or an average or range), the basis of your charges, likely disbursements, VAT, what is included with key stages and timescales, and the experience and qualifications of the people doing and supervising the work. Written well, these pages answer exactly what people want to know before they call.
Every SRA-authorised firm must also display its SRA number and the SRA digital badge prominently on its website, and publish its complaints procedure, including how and when to complain to the Legal Ombudsman and the SRA. We build these into the site template so they appear consistently.
Legal content that is accurate and reviewed
Legal problems can affect people’s finances and wellbeing, and Google says its systems give even more weight to trustworthy content on topics that could significantly affect people’s financial stability or wellbeing. It also encourages accurate authorship information, such as bylines.
We draft guides and practice pages in plain English, name the solicitor who reviewed them, and avoid any claim about outcomes. The SRA Code requires publicity, including anything about charges, to be accurate and not misleading.
Local search for each office
Each office gets a verified Google Business Profile with accurate practice areas and opening hours, and its own page with the team based there. Google says local results are based mainly on relevance, distance and prominence.
We also set up a simple routine for asking every client for a review, within Google’s rules, which ban offering incentives and selectively asking happy clients.
How we measure results, and what to have ready
Our reports cover rankings and organic visits by practice area, the enquiries and calls each page produces, and actions on each office’s Business Profile, so you can see which areas of law search is feeding. Where an area is not producing enquiries, we look at the page, the competition and the search demand before adding more content.
To start, have access to your website, Search Console and analytics, your current price and complaints information, and a list of the practice areas and matter types you want more of.
Related reading
Frequently asked questions
What does SEO for law firms include?
Keyword research by practice area, a page plan for each service and office, on-page and technical fixes, Google Business Profile work and guides reviewed by your lawyers. We agree the scope around the work you want more of.
Is SEO for solicitors different from law firm SEO?
The approach is the same. Clients use both words, and often neither, searching for the problem instead, so we write pages in the terms your clients actually use.
How much does SEO for a law firm cost?
It depends on the number of practice areas and offices and how competitive they are. We quote a fixed monthly fee or a fixed project fee after a short call.
How long does legal SEO take to work?
SEO is usually measured in months rather than weeks, and the more competitive a practice area is, the longer it tends to take. No one can honestly promise a ranking or a timeline.
Do our SRA price pages help SEO?
They can. If your firm advertises services such as residential conveyancing, uncontested estate administration or unfair dismissal claims, the SRA Transparency Rules already require you to publish cost information, and a clear, well-structured price page answers a question people search for.
Can you write legal guides for our site?
Yes. We draft them in plain English and we ask a qualified member of your firm to review each one before it goes live. The SRA Code requires publicity to be accurate and not misleading, so we never overstate outcomes.
Do we need to rebuild our website first?
Not always. We review what you have first. If the site is quick, clear and easy to edit, we improve it; if it is holding your SEO back, we say so and explain why.
Should we run Google Ads as well as SEO?
Often, yes. Ads can cover urgent, high-value searches straight away while SEO builds, and both can use the same practice area pages. We run Google Ads for law firms as a separate service.
Our process
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
©2026 the think
FAQ