Overview
Small team. Big-name track record.
Trusted on 30+ projects by names like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
The Think runs Google Ads for law firms and solicitors. We build focused campaigns for the practice areas you want to grow, pair them with landing pages designed to convert, and report on enquiries rather than clicks.
Why PPC works for solicitors
Legal clicks are some of the most expensive in Google Ads, so wasted spend adds up fast. Done well, though, PPC puts your firm at the top of the page the moment someone needs a solicitor, and it can start bringing enquiries far sooner than SEO.
What's included
Account review — if you already run ads, we find where budget is leaking.
Campaign structure — separate campaigns per practice area, so budget goes where the value is.
Keyword and negative keyword research — to stop ads showing for free advice, jobs or irrelevant searches.
Ad copy — clear, compliant messages that match the search.
Landing pages — dedicated pages for each campaign. See landing page design.
Conversion tracking — calls, forms and bookings tracked properly, so you know which ads produce enquiries.
Reporting — cost per enquiry by practice area, in plain English.
Ads and SEO together
Most firms get the best results combining paid and organic search: ads for immediate demand, SEO for solicitors for lasting visibility. We can run both. See our Google Ads agency page for more on how we manage campaigns. We're a London-based team working with firms across the UK and beyond.
Frequently asked questions
How much should a law firm spend on Google Ads?
It depends on the practice area, location and how many enquiries you can handle. We usually recommend starting with one or two high-value areas, measuring cost per enquiry, then scaling what works.
Do you charge a percentage of ad spend?
We agree a clear management fee up front. Your ad spend is paid directly to Google.
Can you advertise legal services in Google Ads?
Yes. Most legal services can be advertised, but ads must follow Google's policies and the SRA's rules on publicity. We write ads with both in mind.
Do we need new landing pages?
Usually it helps. A focused page for each practice area converts better than sending people to your homepage.
How quickly will we see enquiries?
Ads can start bringing traffic within days of launch. It typically takes a few weeks of data to optimise campaigns properly.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
Trusted on 30+ projects by names like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
The Think runs Google Ads for law firms and solicitors. We build focused campaigns for the practice areas you want to grow, pair them with landing pages designed to convert, and report on enquiries rather than clicks.
Why PPC works for solicitors
Legal clicks are some of the most expensive in Google Ads, so wasted spend adds up fast. Done well, though, PPC puts your firm at the top of the page the moment someone needs a solicitor, and it can start bringing enquiries far sooner than SEO.
What's included
Account review — if you already run ads, we find where budget is leaking.
Campaign structure — separate campaigns per practice area, so budget goes where the value is.
Keyword and negative keyword research — to stop ads showing for free advice, jobs or irrelevant searches.
Ad copy — clear, compliant messages that match the search.
Landing pages — dedicated pages for each campaign. See landing page design.
Conversion tracking — calls, forms and bookings tracked properly, so you know which ads produce enquiries.
Reporting — cost per enquiry by practice area, in plain English.
Ads and SEO together
Most firms get the best results combining paid and organic search: ads for immediate demand, SEO for solicitors for lasting visibility. We can run both. See our Google Ads agency page for more on how we manage campaigns. We're a London-based team working with firms across the UK and beyond.
Frequently asked questions
How much should a law firm spend on Google Ads?
It depends on the practice area, location and how many enquiries you can handle. We usually recommend starting with one or two high-value areas, measuring cost per enquiry, then scaling what works.
Do you charge a percentage of ad spend?
We agree a clear management fee up front. Your ad spend is paid directly to Google.
Can you advertise legal services in Google Ads?
Yes. Most legal services can be advertised, but ads must follow Google's policies and the SRA's rules on publicity. We write ads with both in mind.
Do we need new landing pages?
Usually it helps. A focused page for each practice area converts better than sending people to your homepage.
How quickly will we see enquiries?
Ads can start bringing traffic within days of launch. It typically takes a few weeks of data to optimise campaigns properly.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
Trusted on 30+ projects by names like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
The Think runs Google Ads for law firms and solicitors. We build focused campaigns for the practice areas you want to grow, pair them with landing pages designed to convert, and report on enquiries rather than clicks.
Why PPC works for solicitors
Legal clicks are some of the most expensive in Google Ads, so wasted spend adds up fast. Done well, though, PPC puts your firm at the top of the page the moment someone needs a solicitor, and it can start bringing enquiries far sooner than SEO.
What's included
Account review — if you already run ads, we find where budget is leaking.
Campaign structure — separate campaigns per practice area, so budget goes where the value is.
Keyword and negative keyword research — to stop ads showing for free advice, jobs or irrelevant searches.
Ad copy — clear, compliant messages that match the search.
Landing pages — dedicated pages for each campaign. See landing page design.
Conversion tracking — calls, forms and bookings tracked properly, so you know which ads produce enquiries.
Reporting — cost per enquiry by practice area, in plain English.
Ads and SEO together
Most firms get the best results combining paid and organic search: ads for immediate demand, SEO for solicitors for lasting visibility. We can run both. See our Google Ads agency page for more on how we manage campaigns. We're a London-based team working with firms across the UK and beyond.
Frequently asked questions
How much should a law firm spend on Google Ads?
It depends on the practice area, location and how many enquiries you can handle. We usually recommend starting with one or two high-value areas, measuring cost per enquiry, then scaling what works.
Do you charge a percentage of ad spend?
We agree a clear management fee up front. Your ad spend is paid directly to Google.
Can you advertise legal services in Google Ads?
Yes. Most legal services can be advertised, but ads must follow Google's policies and the SRA's rules on publicity. We write ads with both in mind.
Do we need new landing pages?
Usually it helps. A focused page for each practice area converts better than sending people to your homepage.
How quickly will we see enquiries?
Ads can start bringing traffic within days of launch. It typically takes a few weeks of data to optimise campaigns properly.
Our process
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
©2026 the think
FAQ