The Think runs social media for accountants and accountancy firms. We plan, write and design LinkedIn, Instagram and Facebook content that keeps your partners visible to business owners and referrers, and turns your expertise into enquiries rather than likes.

Why social media matters for accountants

Most new clients still come from referrals, but people check you out online before they get in touch. A partner who posts useful, plain-English updates on LinkedIn is remembered when a business owner needs a new accountant, and a firm with an active, professional presence looks established and approachable.

The difficulty is time. Busy periods such as the self-assessment deadline are exactly when posting stops. We take the planning, writing and design off your plate, and your team only needs to review and approve.

What's included

• Content plan — a calendar built around deadlines, budget announcements, tax year end and the services you want more of.

• LinkedIn for partners and the firm — posts, articles and carousels written in each partner's voice, plus a consistent company page.

• Instagram and Facebook — where your clients are small businesses, sole traders or individuals, short, friendly content that explains things simply.

• Branded templates — graphics that match your identity, so every post looks like your firm.

• Compliance-aware copy — general information, not advice, with anything technical reviewed by a qualified member of your team before it goes out.

• Paid social — optional LinkedIn ads and Facebook ads to reach business owners in your area or sector.

• Reporting — enquiries, profile visits and website clicks, not just follower counts.

Part of a wider plan

Social media works best when it sends people to a website that answers their questions. We also offer website design for accountants, SEO for accountants and full marketing for accountants. See also our social media management service. We're a London-based team working with firms across the UK and beyond.

Frequently asked questions

Which social media platforms are best for accountants?

For most firms LinkedIn comes first, because that's where business owners, finance directors and referrers spend time. Instagram and Facebook can work well if you serve sole traders, small businesses or individuals.

What should accountants post on social media?

Deadline reminders, plain-English explanations of tax changes, answers to common client questions, team introductions and client stories (with permission). Useful, regular content builds trust far better than sales posts.

How often should an accountancy firm post?

Consistency matters more than volume. Two or three good posts a week on the right platform is usually enough, with more around key deadlines.

Can you write in our partners' voices?

Yes. We interview partners to understand how they talk and what they know, then draft posts for them to review and publish.

How much does social media for accountants cost?

It depends on the number of platforms, people and posts each month, and whether you want paid ads. After a short call we agree a clear scope and a monthly fee.

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