The Think runs Google Ads for accountants and accountancy firms. We build campaigns around the services you want more of, from accounts and tax for limited companies to specialist advice, send each one to a page that answers the searcher’s question, and report on enquiries rather than clicks.

Why PPC works for accountants

People often look for an accountant when something forces the issue: a tax return deadline, a new business, a letter from HMRC or an accountant who has retired. Google Ads puts your firm at the top of the page at that moment, for the services and areas you choose, and it can bring enquiries much sooner than SEO.

The risk is paying for the wrong clicks. Searches for accountancy jobs, free tax calculators or how to do your own tax return can use up budget fast. Careful keyword choice and negative keywords keep spend on people who want to hire a firm.

What’s included

• Account review — if you already run ads, we find where budget is leaking.

• Campaign structure — separate campaigns per service and location, so budget goes behind the work worth most to you.

• Keyword and negative keyword research — to filter out job seekers, DIY searches and services you don’t offer.

• Ad copy — clear messages that match the search, with your specialisms, sectors and office locations up front.

• Seasonal planning — budgets and ads that follow the tax calendar, with more activity in the run-up to deadlines such as 31 January for Self Assessment.

• Landing pages — a focused page for each campaign. See landing page design.

• Conversion tracking — calls, forms and booked consultations tracked properly, so you know which ads produce enquiries.

• Reporting — cost per enquiry by service, in plain English.

Ads, SEO and social together

Ads cover the demand that exists today, while SEO builds visibility you don’t pay for per click. Most firms do best with both. See SEO for accountants, social media for accountants, branding for accountants and our wider marketing for accountants. If your site needs work first, see website design for accountants, or read our Google Ads agency page for how we manage campaigns. We’re a London-based team working with firms across the UK and beyond.

Frequently asked questions

How much should an accountancy firm spend on Google Ads?

It depends on your services, location and how many new clients you can take on. We usually suggest starting with one or two services where a new client is worth the most, measuring cost per enquiry for a few weeks, then putting more behind what works.

Do you charge a percentage of ad spend?

We agree a clear management fee up front. Your ad spend is paid directly to Google.

Which services should we advertise?

Usually the ones where people search with an intent to hire and a new client has good long-term value, such as accounts and tax for limited companies, or specialist work like property tax or R&D tax relief. We look at search demand with you before deciding.

Can we mention our fees in ads?

Yes, and clear pricing can improve the quality of enquiries. Fee claims must be accurate and not misleading under UK advertising rules and your professional body’s guidance on publicity, so we’d suggest checking specific wording with your compliance lead.

Do we need new landing pages?

Usually it helps. A page for each service, with fees or a starting price, the sectors you work with and a simple way to get in touch, converts better than sending people to your homepage.

How quickly will we see enquiries?

Ads can bring traffic within days of launch. It typically takes a few weeks of data to optimise campaigns properly, and demand rises and falls with the tax calendar.

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