Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
SEO for accountants starts with your fee-earning services, not a keyword list. We map each specialism and office to a page, write guides around the dates clients worry about, and fix the technical basics so Google can read it all.
Found when a deadline or a problem sends someone to Google.®
Specialisms win the search — Many clients don’t search for just an accountant. They search for contractor accounts, landlord tax or bookkeeping for an online shop, so a page for each specialism you want more of gives those searches somewhere to land.
Money advice is held to a higher bar — Google says it gives more weight to trustworthy content on topics that affect people’s finances. Named authors, qualified reviewers and accurate credentials show that trust to Google and to a prospect choosing a firm.
Pages for the work you want more of.®
Tax & deadline guides — Guides timed to Self Assessment, Making Tax Digital and year end, drafted by us and checked by your qualified team.
Local SEO for each office — A verified Google Business Profile and a proper page for each office, so local searches find the right team.
Accountant website design — If the site itself holds you back, a rebuild with clear service pages, team profiles and an easy way to book a call.
How SEO for accountants works in practice
Who SEO for accountants is for
SEO for accountants suits practices that want more of a particular kind of client, not simply more enquiries. That might be contractors, landlords, ecommerce sellers, charities or owner-managed companies.
It is also worth doing when referrals are steady but uneven. A referred prospect who looks you up should find a page that matches what they were told about you, and the same page can win clients who have never heard your name.
Accountancy SEO starts with specialisms
A generic ‘Our services’ page rarely matches what anyone types into Google. We research how clients describe each service, then give each specialism its own page covering who it suits, what is included, how fees work and what to do next.
Location comes second. If you have more than one office, each gets a verified Google Business Profile and its own page with the team based there, rather than one page per town with the names swapped.
Prospects often want a sense of fees early. If you publish starting prices or fixed-fee packages, a clear fees section on each service page helps a prospect qualify themselves before they call.
Content timed to the tax calendar
Searches in accountancy follow the calendar. Online Self Assessment returns and payments are due by 31 January, and Making Tax Digital for Income Tax has applied since 6 April 2026 to people with qualifying income over £50,000, with the threshold falling to £30,000 from April 2027 and £20,000 from April 2028.
We plan guides and update pages around those dates and publish them well ahead of the rush. We draft each piece and ask a qualified member of your practice to check it before it goes live.
Evergreen pages matter as much as timely ones. A well-kept guide to the records a sole trader needs, or how a company director pays themselves, can bring in visitors all year.
Trust signals that Google and clients both look for
Google says its systems give even more weight to trustworthy content on topics that could affect people’s financial stability. It also encourages clear bylines that lead to more information about the author.
So we add real team profiles, named authors and reviewers on guides, and credentials stated exactly. ICAEW, for example, only lets a member firm call itself Chartered Accountants if it meets rules on who owns and runs it, so we check the wording rather than assume it.
Reviews help too. Google says more reviews and positive ratings can help local ranking, so we set up a simple routine for asking every client, within Google’s rules.
From our own work
For ConsultAway, a UK business advisory that finds funding, tax reclaims and cost savings, we built a resources section on the schemes most businesses never check, giving the site a base of search content to grow from. It also has a page for accountants who want to refer clients, and an FAQ that answers the hard questions directly.
It is the approach we bring to accountancy practices too: explain a technical offer in plain English, answer the questions a cautious owner asks first, and give search engines real content to rank.
How we measure results, and what to have ready
Our reports show rankings for your priority services, organic visits to each service page, the enquiries and calls those pages produce, and the actions people take on your Business Profile. We also flag which guides bring in enquiries, so the next quarter’s content follows demand rather than guesswork.
To start, have access to your website, Google Search Console and analytics, plus a list of the services and client types you want more of. Short bios and photos of your team help too.
Related reading
Frequently asked questions
What does SEO for accountants include?
Research into how clients search for your services, a page plan for each specialism and office, on-page and technical fixes, Google Business Profile work and a steady run of guides. We agree the scope around the clients you want more of.
How much does accountancy SEO cost?
It depends on how many services and offices you have and how competitive your area is. We quote a fixed monthly fee or a fixed project fee after a short call.
How long does SEO take for an accounting firm?
SEO is usually measured in months rather than weeks. Fixes to your profile and pages can help sooner, but no one can honestly promise a ranking or a timeline.
Should we target ‘accountant near me’ searches?
Yes, through your Google Business Profile and office pages rather than by repeating the phrase. Google says local results are based mainly on relevance, distance and prominence, so accurate details and genuine reviews matter.
Can you write tax guides and deadline updates?
Yes. We plan them around dates such as the 31 January Self Assessment deadline, and we ask a qualified member of your practice to review each one before it goes live.
Can we describe ourselves as Chartered Accountants on the site?
Only if your firm is eligible under its professional body’s rules. ICAEW, for example, sets conditions on who owns and runs a member firm. We use the exact credentials your firm and team hold, because overstated claims undermine the trust your SEO depends on.
Do we need a new website first?
Not always. We review what you have first. If the site is quick, clear and easy to edit, we improve it; if it is holding your SEO back, we say so and explain why.
Can SEO work alongside our social media and other marketing?
Yes. Guides written for search can be cut down for LinkedIn and email, and our wider marketing for accountants work keeps every channel pointing at the same service pages.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
SEO for accountants starts with your fee-earning services, not a keyword list. We map each specialism and office to a page, write guides around the dates clients worry about, and fix the technical basics so Google can read it all.
Found when a deadline or a problem sends someone to Google.®
Specialisms win the search — Many clients don’t search for just an accountant. They search for contractor accounts, landlord tax or bookkeeping for an online shop, so a page for each specialism you want more of gives those searches somewhere to land.
Money advice is held to a higher bar — Google says it gives more weight to trustworthy content on topics that affect people’s finances. Named authors, qualified reviewers and accurate credentials show that trust to Google and to a prospect choosing a firm.
Pages for the work you want more of.®
Tax & deadline guides — Guides timed to Self Assessment, Making Tax Digital and year end, drafted by us and checked by your qualified team.
Local SEO for each office — A verified Google Business Profile and a proper page for each office, so local searches find the right team.
Accountant website design — If the site itself holds you back, a rebuild with clear service pages, team profiles and an easy way to book a call.
How SEO for accountants works in practice
Who SEO for accountants is for
SEO for accountants suits practices that want more of a particular kind of client, not simply more enquiries. That might be contractors, landlords, ecommerce sellers, charities or owner-managed companies.
It is also worth doing when referrals are steady but uneven. A referred prospect who looks you up should find a page that matches what they were told about you, and the same page can win clients who have never heard your name.
Accountancy SEO starts with specialisms
A generic ‘Our services’ page rarely matches what anyone types into Google. We research how clients describe each service, then give each specialism its own page covering who it suits, what is included, how fees work and what to do next.
Location comes second. If you have more than one office, each gets a verified Google Business Profile and its own page with the team based there, rather than one page per town with the names swapped.
Prospects often want a sense of fees early. If you publish starting prices or fixed-fee packages, a clear fees section on each service page helps a prospect qualify themselves before they call.
Content timed to the tax calendar
Searches in accountancy follow the calendar. Online Self Assessment returns and payments are due by 31 January, and Making Tax Digital for Income Tax has applied since 6 April 2026 to people with qualifying income over £50,000, with the threshold falling to £30,000 from April 2027 and £20,000 from April 2028.
We plan guides and update pages around those dates and publish them well ahead of the rush. We draft each piece and ask a qualified member of your practice to check it before it goes live.
Evergreen pages matter as much as timely ones. A well-kept guide to the records a sole trader needs, or how a company director pays themselves, can bring in visitors all year.
Trust signals that Google and clients both look for
Google says its systems give even more weight to trustworthy content on topics that could affect people’s financial stability. It also encourages clear bylines that lead to more information about the author.
So we add real team profiles, named authors and reviewers on guides, and credentials stated exactly. ICAEW, for example, only lets a member firm call itself Chartered Accountants if it meets rules on who owns and runs it, so we check the wording rather than assume it.
Reviews help too. Google says more reviews and positive ratings can help local ranking, so we set up a simple routine for asking every client, within Google’s rules.
From our own work
For ConsultAway, a UK business advisory that finds funding, tax reclaims and cost savings, we built a resources section on the schemes most businesses never check, giving the site a base of search content to grow from. It also has a page for accountants who want to refer clients, and an FAQ that answers the hard questions directly.
It is the approach we bring to accountancy practices too: explain a technical offer in plain English, answer the questions a cautious owner asks first, and give search engines real content to rank.
How we measure results, and what to have ready
Our reports show rankings for your priority services, organic visits to each service page, the enquiries and calls those pages produce, and the actions people take on your Business Profile. We also flag which guides bring in enquiries, so the next quarter’s content follows demand rather than guesswork.
To start, have access to your website, Google Search Console and analytics, plus a list of the services and client types you want more of. Short bios and photos of your team help too.
Related reading
Frequently asked questions
What does SEO for accountants include?
Research into how clients search for your services, a page plan for each specialism and office, on-page and technical fixes, Google Business Profile work and a steady run of guides. We agree the scope around the clients you want more of.
How much does accountancy SEO cost?
It depends on how many services and offices you have and how competitive your area is. We quote a fixed monthly fee or a fixed project fee after a short call.
How long does SEO take for an accounting firm?
SEO is usually measured in months rather than weeks. Fixes to your profile and pages can help sooner, but no one can honestly promise a ranking or a timeline.
Should we target ‘accountant near me’ searches?
Yes, through your Google Business Profile and office pages rather than by repeating the phrase. Google says local results are based mainly on relevance, distance and prominence, so accurate details and genuine reviews matter.
Can you write tax guides and deadline updates?
Yes. We plan them around dates such as the 31 January Self Assessment deadline, and we ask a qualified member of your practice to review each one before it goes live.
Can we describe ourselves as Chartered Accountants on the site?
Only if your firm is eligible under its professional body’s rules. ICAEW, for example, sets conditions on who owns and runs a member firm. We use the exact credentials your firm and team hold, because overstated claims undermine the trust your SEO depends on.
Do we need a new website first?
Not always. We review what you have first. If the site is quick, clear and easy to edit, we improve it; if it is holding your SEO back, we say so and explain why.
Can SEO work alongside our social media and other marketing?
Yes. Guides written for search can be cut down for LinkedIn and email, and our wider marketing for accountants work keeps every channel pointing at the same service pages.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
SEO for accountants starts with your fee-earning services, not a keyword list. We map each specialism and office to a page, write guides around the dates clients worry about, and fix the technical basics so Google can read it all.
Found when a deadline or a problem sends someone to Google.®
Specialisms win the search — Many clients don’t search for just an accountant. They search for contractor accounts, landlord tax or bookkeeping for an online shop, so a page for each specialism you want more of gives those searches somewhere to land.
Money advice is held to a higher bar — Google says it gives more weight to trustworthy content on topics that affect people’s finances. Named authors, qualified reviewers and accurate credentials show that trust to Google and to a prospect choosing a firm.
Pages for the work you want more of.®
Tax & deadline guides — Guides timed to Self Assessment, Making Tax Digital and year end, drafted by us and checked by your qualified team.
Local SEO for each office — A verified Google Business Profile and a proper page for each office, so local searches find the right team.
Accountant website design — If the site itself holds you back, a rebuild with clear service pages, team profiles and an easy way to book a call.
How SEO for accountants works in practice
Who SEO for accountants is for
SEO for accountants suits practices that want more of a particular kind of client, not simply more enquiries. That might be contractors, landlords, ecommerce sellers, charities or owner-managed companies.
It is also worth doing when referrals are steady but uneven. A referred prospect who looks you up should find a page that matches what they were told about you, and the same page can win clients who have never heard your name.
Accountancy SEO starts with specialisms
A generic ‘Our services’ page rarely matches what anyone types into Google. We research how clients describe each service, then give each specialism its own page covering who it suits, what is included, how fees work and what to do next.
Location comes second. If you have more than one office, each gets a verified Google Business Profile and its own page with the team based there, rather than one page per town with the names swapped.
Prospects often want a sense of fees early. If you publish starting prices or fixed-fee packages, a clear fees section on each service page helps a prospect qualify themselves before they call.
Content timed to the tax calendar
Searches in accountancy follow the calendar. Online Self Assessment returns and payments are due by 31 January, and Making Tax Digital for Income Tax has applied since 6 April 2026 to people with qualifying income over £50,000, with the threshold falling to £30,000 from April 2027 and £20,000 from April 2028.
We plan guides and update pages around those dates and publish them well ahead of the rush. We draft each piece and ask a qualified member of your practice to check it before it goes live.
Evergreen pages matter as much as timely ones. A well-kept guide to the records a sole trader needs, or how a company director pays themselves, can bring in visitors all year.
Trust signals that Google and clients both look for
Google says its systems give even more weight to trustworthy content on topics that could affect people’s financial stability. It also encourages clear bylines that lead to more information about the author.
So we add real team profiles, named authors and reviewers on guides, and credentials stated exactly. ICAEW, for example, only lets a member firm call itself Chartered Accountants if it meets rules on who owns and runs it, so we check the wording rather than assume it.
Reviews help too. Google says more reviews and positive ratings can help local ranking, so we set up a simple routine for asking every client, within Google’s rules.
From our own work
For ConsultAway, a UK business advisory that finds funding, tax reclaims and cost savings, we built a resources section on the schemes most businesses never check, giving the site a base of search content to grow from. It also has a page for accountants who want to refer clients, and an FAQ that answers the hard questions directly.
It is the approach we bring to accountancy practices too: explain a technical offer in plain English, answer the questions a cautious owner asks first, and give search engines real content to rank.
How we measure results, and what to have ready
Our reports show rankings for your priority services, organic visits to each service page, the enquiries and calls those pages produce, and the actions people take on your Business Profile. We also flag which guides bring in enquiries, so the next quarter’s content follows demand rather than guesswork.
To start, have access to your website, Google Search Console and analytics, plus a list of the services and client types you want more of. Short bios and photos of your team help too.
Related reading
Frequently asked questions
What does SEO for accountants include?
Research into how clients search for your services, a page plan for each specialism and office, on-page and technical fixes, Google Business Profile work and a steady run of guides. We agree the scope around the clients you want more of.
How much does accountancy SEO cost?
It depends on how many services and offices you have and how competitive your area is. We quote a fixed monthly fee or a fixed project fee after a short call.
How long does SEO take for an accounting firm?
SEO is usually measured in months rather than weeks. Fixes to your profile and pages can help sooner, but no one can honestly promise a ranking or a timeline.
Should we target ‘accountant near me’ searches?
Yes, through your Google Business Profile and office pages rather than by repeating the phrase. Google says local results are based mainly on relevance, distance and prominence, so accurate details and genuine reviews matter.
Can you write tax guides and deadline updates?
Yes. We plan them around dates such as the 31 January Self Assessment deadline, and we ask a qualified member of your practice to review each one before it goes live.
Can we describe ourselves as Chartered Accountants on the site?
Only if your firm is eligible under its professional body’s rules. ICAEW, for example, sets conditions on who owns and runs a member firm. We use the exact credentials your firm and team hold, because overstated claims undermine the trust your SEO depends on.
Do we need a new website first?
Not always. We review what you have first. If the site is quick, clear and easy to edit, we improve it; if it is holding your SEO back, we say so and explain why.
Can SEO work alongside our social media and other marketing?
Yes. Guides written for search can be cut down for LinkedIn and email, and our wider marketing for accountants work keeps every channel pointing at the same service pages.
Our process
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
©2026 the think
FAQ