Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
We plan and build the search side of an estate agency website: branch and area pages, valuation and landlord pages, a Google Business Profile for each office, a review routine and local market guides. Work is scoped around your branches and the streets each one covers.
Portals win the buyers. Your site has to win the instruction.®
Own the patch you cover — Sellers and landlords often look for an agent by town or neighbourhood and compare reviews before they call. We build branch and area pages that prove you know each patch, linked to a Business Profile for each office.
Turn visits into valuations — Portals send buyers and tenants to listings. Vendors and landlords make their choice on your own site, so valuation, lettings and selling advice pages need a clear route to book an appraisal.
Area pages, valuations and reviews that work together.®
Local SEO for every branch — A complete Business Profile per office, consistent details everywhere and a steady flow of genuine reviews.
Estate agent marketing — The wider plan: brand, social, email and campaigns that build on what search brings in.
Estate agent websites — Valuation booking, area guides and listings that are easy to use on a phone.
What good SEO for estate agents looks like
The searches SEO for estate agents can win
SEO for estate agents starts with accepting that portals own most listing searches. The searches you can win come from vendors and landlords: estate agents in a town, house valuation in a neighbourhood, letting agents near them, or how to sell a house with tenants in place.
Those people are deciding who to trust with their biggest asset, so the pages they land on need to show local knowledge, fees or how fees work, and a simple way to book a valuation. Many will read your reviews before they get in touch.
Branch and area pages with real local knowledge
Google’s spam policies treat pages aimed at different towns that funnel visitors to one page as doorway abuse. So every area page needs something only your agency can say: the streets and property types you handle, the branch that covers it, the team and the questions local sellers ask.
Structure matters too. On Mould Matters, a remediation specialist, we organised more than 130 location pages under regional and county hub pages, then a page for each borough, town and neighbourhood. An agency works the same way with branch hubs above the areas each office covers.
Local market guides add depth, written by your team about what is selling, letting and changing in each area, and updated when it does.
Valuation and landlord pages that convert
The valuation page is the money page for estate agent SEO. It should explain what happens at an appraisal, how long it takes and what the owner needs, then offer a short booking form rather than a generic contact page.
Landlords need their own route: lettings and management services, how rent is collected and what compliance support you offer, written by the people who do it.
Selling guides support both: how to prepare for viewings, what happens between offer and completion and how to choose an agent. Each one links back to the valuation page.
A Business Profile for every branch
Google says local results are based mainly on relevance, distance and prominence, and says there is no way to pay for a better local ranking. Each staffed branch should have one complete profile with accurate hours, photos and categories, linked to its own branch page.
Where sales and lettings work as separate public-facing departments, Google’s department rules may allow each its own profile with a distinct name. We check eligibility before creating anything, then make each branch page carry the same name, address and phone number as its profile.
Reviews and trust, within the rules
Google says more reviews and positive ratings can help local ranking. The DMCC Act bans fake reviews, reviews with hidden incentives and publishing reviews in a misleading way, such as suppressing negative ones.
We set up the routine that asks every completed client for a review, and your team replies to each review itself. Google notes that helpful replies can help a business stand out, and vendors often read them.
Your redress scheme membership is a legal requirement for residential estate agency work, so show it clearly next to your reviews.
Listings, material information and measurement
If listings sit on your own site, National Trading Standards guidance expects them to show Part A material information too: price or rent, council tax band and tenure for sales.
We send regular reports on a schedule we agree with you, covering valuation requests, landlord enquiries, profile calls and search visibility by branch, so you can see which areas are earning instructions. Quieter areas can move sooner than town centre terms where every agent competes, so we agree which branches to push first.
Related reading
Frequently asked questions
What does SEO for estate agents include?
A site review, local keyword research, branch and area pages, valuation and landlord pages, Google Business Profile work for each office, a review routine and local guides. We agree the scope around your branches.
Can we outrank Rightmove and Zoopla?
Not usually for listing searches such as houses for sale in a town. We target what portals don’t own: searches for an agent, valuation and lettings searches, and local advice that shows your knowledge.
How many area pages should an agency have?
One for each area you genuinely cover and can say something specific about. Google’s spam policies class pages aimed at different towns that funnel visitors to one page as doorway abuse.
Should every branch have its own Google Business Profile?
Each staffed office customers can visit can have one profile, and Google says not to create more than one per location. We link each profile to its own branch page.
Do reviews help estate agent SEO?
Google says more reviews and positive ratings can help local ranking. Under the DMCC Act, fake reviews, hidden incentives and cherry-picking only good reviews are banned, so we set up an honest review-request routine and your team replies to reviews itself.
Does material information matter on our own website?
Yes. National Trading Standards guidance says Part A material information, such as price or rent, council tax band and tenure for sales, should be clear on a listing, whether it sits on a portal or on your own website.
How long does estate agent SEO take?
Usually months rather than weeks, depending on how competitive your area is and the state of your current site. No one can promise a ranking or a date.
How much does SEO for an estate agent cost?
It depends on the number of branches and areas, the site and how much content is needed. After a call we quote a fixed monthly fee or a fixed project fee.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
We plan and build the search side of an estate agency website: branch and area pages, valuation and landlord pages, a Google Business Profile for each office, a review routine and local market guides. Work is scoped around your branches and the streets each one covers.
Portals win the buyers. Your site has to win the instruction.®
Own the patch you cover — Sellers and landlords often look for an agent by town or neighbourhood and compare reviews before they call. We build branch and area pages that prove you know each patch, linked to a Business Profile for each office.
Turn visits into valuations — Portals send buyers and tenants to listings. Vendors and landlords make their choice on your own site, so valuation, lettings and selling advice pages need a clear route to book an appraisal.
Area pages, valuations and reviews that work together.®
Local SEO for every branch — A complete Business Profile per office, consistent details everywhere and a steady flow of genuine reviews.
Estate agent marketing — The wider plan: brand, social, email and campaigns that build on what search brings in.
Estate agent websites — Valuation booking, area guides and listings that are easy to use on a phone.
What good SEO for estate agents looks like
The searches SEO for estate agents can win
SEO for estate agents starts with accepting that portals own most listing searches. The searches you can win come from vendors and landlords: estate agents in a town, house valuation in a neighbourhood, letting agents near them, or how to sell a house with tenants in place.
Those people are deciding who to trust with their biggest asset, so the pages they land on need to show local knowledge, fees or how fees work, and a simple way to book a valuation. Many will read your reviews before they get in touch.
Branch and area pages with real local knowledge
Google’s spam policies treat pages aimed at different towns that funnel visitors to one page as doorway abuse. So every area page needs something only your agency can say: the streets and property types you handle, the branch that covers it, the team and the questions local sellers ask.
Structure matters too. On Mould Matters, a remediation specialist, we organised more than 130 location pages under regional and county hub pages, then a page for each borough, town and neighbourhood. An agency works the same way with branch hubs above the areas each office covers.
Local market guides add depth, written by your team about what is selling, letting and changing in each area, and updated when it does.
Valuation and landlord pages that convert
The valuation page is the money page for estate agent SEO. It should explain what happens at an appraisal, how long it takes and what the owner needs, then offer a short booking form rather than a generic contact page.
Landlords need their own route: lettings and management services, how rent is collected and what compliance support you offer, written by the people who do it.
Selling guides support both: how to prepare for viewings, what happens between offer and completion and how to choose an agent. Each one links back to the valuation page.
A Business Profile for every branch
Google says local results are based mainly on relevance, distance and prominence, and says there is no way to pay for a better local ranking. Each staffed branch should have one complete profile with accurate hours, photos and categories, linked to its own branch page.
Where sales and lettings work as separate public-facing departments, Google’s department rules may allow each its own profile with a distinct name. We check eligibility before creating anything, then make each branch page carry the same name, address and phone number as its profile.
Reviews and trust, within the rules
Google says more reviews and positive ratings can help local ranking. The DMCC Act bans fake reviews, reviews with hidden incentives and publishing reviews in a misleading way, such as suppressing negative ones.
We set up the routine that asks every completed client for a review, and your team replies to each review itself. Google notes that helpful replies can help a business stand out, and vendors often read them.
Your redress scheme membership is a legal requirement for residential estate agency work, so show it clearly next to your reviews.
Listings, material information and measurement
If listings sit on your own site, National Trading Standards guidance expects them to show Part A material information too: price or rent, council tax band and tenure for sales.
We send regular reports on a schedule we agree with you, covering valuation requests, landlord enquiries, profile calls and search visibility by branch, so you can see which areas are earning instructions. Quieter areas can move sooner than town centre terms where every agent competes, so we agree which branches to push first.
Related reading
Frequently asked questions
What does SEO for estate agents include?
A site review, local keyword research, branch and area pages, valuation and landlord pages, Google Business Profile work for each office, a review routine and local guides. We agree the scope around your branches.
Can we outrank Rightmove and Zoopla?
Not usually for listing searches such as houses for sale in a town. We target what portals don’t own: searches for an agent, valuation and lettings searches, and local advice that shows your knowledge.
How many area pages should an agency have?
One for each area you genuinely cover and can say something specific about. Google’s spam policies class pages aimed at different towns that funnel visitors to one page as doorway abuse.
Should every branch have its own Google Business Profile?
Each staffed office customers can visit can have one profile, and Google says not to create more than one per location. We link each profile to its own branch page.
Do reviews help estate agent SEO?
Google says more reviews and positive ratings can help local ranking. Under the DMCC Act, fake reviews, hidden incentives and cherry-picking only good reviews are banned, so we set up an honest review-request routine and your team replies to reviews itself.
Does material information matter on our own website?
Yes. National Trading Standards guidance says Part A material information, such as price or rent, council tax band and tenure for sales, should be clear on a listing, whether it sits on a portal or on your own website.
How long does estate agent SEO take?
Usually months rather than weeks, depending on how competitive your area is and the state of your current site. No one can promise a ranking or a date.
How much does SEO for an estate agent cost?
It depends on the number of branches and areas, the site and how much content is needed. After a call we quote a fixed monthly fee or a fixed project fee.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
We plan and build the search side of an estate agency website: branch and area pages, valuation and landlord pages, a Google Business Profile for each office, a review routine and local market guides. Work is scoped around your branches and the streets each one covers.
Portals win the buyers. Your site has to win the instruction.®
Own the patch you cover — Sellers and landlords often look for an agent by town or neighbourhood and compare reviews before they call. We build branch and area pages that prove you know each patch, linked to a Business Profile for each office.
Turn visits into valuations — Portals send buyers and tenants to listings. Vendors and landlords make their choice on your own site, so valuation, lettings and selling advice pages need a clear route to book an appraisal.
Area pages, valuations and reviews that work together.®
Local SEO for every branch — A complete Business Profile per office, consistent details everywhere and a steady flow of genuine reviews.
Estate agent marketing — The wider plan: brand, social, email and campaigns that build on what search brings in.
Estate agent websites — Valuation booking, area guides and listings that are easy to use on a phone.
What good SEO for estate agents looks like
The searches SEO for estate agents can win
SEO for estate agents starts with accepting that portals own most listing searches. The searches you can win come from vendors and landlords: estate agents in a town, house valuation in a neighbourhood, letting agents near them, or how to sell a house with tenants in place.
Those people are deciding who to trust with their biggest asset, so the pages they land on need to show local knowledge, fees or how fees work, and a simple way to book a valuation. Many will read your reviews before they get in touch.
Branch and area pages with real local knowledge
Google’s spam policies treat pages aimed at different towns that funnel visitors to one page as doorway abuse. So every area page needs something only your agency can say: the streets and property types you handle, the branch that covers it, the team and the questions local sellers ask.
Structure matters too. On Mould Matters, a remediation specialist, we organised more than 130 location pages under regional and county hub pages, then a page for each borough, town and neighbourhood. An agency works the same way with branch hubs above the areas each office covers.
Local market guides add depth, written by your team about what is selling, letting and changing in each area, and updated when it does.
Valuation and landlord pages that convert
The valuation page is the money page for estate agent SEO. It should explain what happens at an appraisal, how long it takes and what the owner needs, then offer a short booking form rather than a generic contact page.
Landlords need their own route: lettings and management services, how rent is collected and what compliance support you offer, written by the people who do it.
Selling guides support both: how to prepare for viewings, what happens between offer and completion and how to choose an agent. Each one links back to the valuation page.
A Business Profile for every branch
Google says local results are based mainly on relevance, distance and prominence, and says there is no way to pay for a better local ranking. Each staffed branch should have one complete profile with accurate hours, photos and categories, linked to its own branch page.
Where sales and lettings work as separate public-facing departments, Google’s department rules may allow each its own profile with a distinct name. We check eligibility before creating anything, then make each branch page carry the same name, address and phone number as its profile.
Reviews and trust, within the rules
Google says more reviews and positive ratings can help local ranking. The DMCC Act bans fake reviews, reviews with hidden incentives and publishing reviews in a misleading way, such as suppressing negative ones.
We set up the routine that asks every completed client for a review, and your team replies to each review itself. Google notes that helpful replies can help a business stand out, and vendors often read them.
Your redress scheme membership is a legal requirement for residential estate agency work, so show it clearly next to your reviews.
Listings, material information and measurement
If listings sit on your own site, National Trading Standards guidance expects them to show Part A material information too: price or rent, council tax band and tenure for sales.
We send regular reports on a schedule we agree with you, covering valuation requests, landlord enquiries, profile calls and search visibility by branch, so you can see which areas are earning instructions. Quieter areas can move sooner than town centre terms where every agent competes, so we agree which branches to push first.
Related reading
Frequently asked questions
What does SEO for estate agents include?
A site review, local keyword research, branch and area pages, valuation and landlord pages, Google Business Profile work for each office, a review routine and local guides. We agree the scope around your branches.
Can we outrank Rightmove and Zoopla?
Not usually for listing searches such as houses for sale in a town. We target what portals don’t own: searches for an agent, valuation and lettings searches, and local advice that shows your knowledge.
How many area pages should an agency have?
One for each area you genuinely cover and can say something specific about. Google’s spam policies class pages aimed at different towns that funnel visitors to one page as doorway abuse.
Should every branch have its own Google Business Profile?
Each staffed office customers can visit can have one profile, and Google says not to create more than one per location. We link each profile to its own branch page.
Do reviews help estate agent SEO?
Google says more reviews and positive ratings can help local ranking. Under the DMCC Act, fake reviews, hidden incentives and cherry-picking only good reviews are banned, so we set up an honest review-request routine and your team replies to reviews itself.
Does material information matter on our own website?
Yes. National Trading Standards guidance says Part A material information, such as price or rent, council tax band and tenure for sales, should be clear on a listing, whether it sits on a portal or on your own website.
How long does estate agent SEO take?
Usually months rather than weeks, depending on how competitive your area is and the state of your current site. No one can promise a ranking or a date.
How much does SEO for an estate agent cost?
It depends on the number of branches and areas, the site and how much content is needed. After a call we quote a fixed monthly fee or a fixed project fee.
Our process
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
©2026 the think
FAQ