Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
Charity SEO starts with the searches that matter to your cause: people looking for help, ways to give and ways to volunteer. We build or improve a page for each, fix the technical issues, and turn the partners and press you already have into links.
Donors, volunteers and people who need help all search differently.®
Three audiences, three journeys — Someone ready to give, someone offering time and someone looking for help use different words. Each needs a page written for them, not one page trying to serve all three.
Trust decides the click — People check a charity before they give or ask for help. Your registered charity number, clear facts about your work and real contact details make that check quick.
Pages that earn trust and the next step.®
Help and advice content — Guidance written for the people you support, reviewed by your experts and clearly attributed, so it is useful and trustworthy.
Technical SEO for charities — Fast, accessible pages, tidy titles and headings, and old campaign pages redirected rather than left broken.
Charity website design — A site built around donating, volunteering and getting help, which a small team can update without a developer.
How SEO for charities works when time and budget are tight
Start with the people you help
SEO for charities often reaches the most people through help and information content. People search for answers to the problems your charity exists to solve long before they search for your name.
We research those questions, then our writers draft and fact-check guides for your experts to review. One clear, current page per topic does more than a news archive where the same advice is spread across many posts.
Each guide should be in plain language, kept up to date, and give a clear route to call, chat or ask for support when the page is not enough.
Trust signals Google and supporters look for
Google says trust is the most important part of what it calls E-E-A-T, and gives it extra weight on topics that could affect people’s health, finances or safety. For charity content, that means showing who wrote a guide, who reviewed it and when.
Supporters run the same check. Your registered charity number, trustees, annual reports and contact details should be one click away, and Google treats invented author profiles as deceptive.
We also add Organization structured data, which Google says helps it understand an organisation’s details and can influence the logo shown in search results.
Donate and volunteer pages that convert
Charity SEO brings people to the page; the page then has to make the next step easy. That means one clear ask, the giving options people expect and a form that works on a phone.
Claims need care. The Code of Fundraising Practice says fundraising must not mislead, including by exaggerating, and that claims need evidence, so we write impact copy from figures you can stand behind.
In England and Wales, registered charities with gross income over £10,000 in their last financial year must also state their registered status on notices and documents that ask for money. We keep it on every appeal and donate page.
Links from the partners you already have
Charities often have strong links waiting: funders, partner organisations, councils, corporate supporters and press coverage. We find mentions that don’t link and links that point to pages that no longer exist, then fix them.
Old campaign microsites and appeal pages are common leaks. Google recommends permanent redirects, kept for at least a year, when URLs change, so we map each old page to its closest current one.
Shared campaigns, toolkits and research reports are often what partners link to, so we give them a permanent page rather than a download that disappears after launch.
SEO for charities alongside Google Ad Grants
Google Ad Grants gives qualifying nonprofits up to $10,000 a month in search ads on Google.com. It is a useful way to test which messages and pages bring donations or volunteers.
Ads stop when the campaign stops, while organic visibility keeps working. We use what the ads show about search terms to plan pages, and build landing pages that serve both.
We also set up Google Ad Grants accounts for eligible charities, or tidy an existing one, as part of our Google Ads management service. Google decides who qualifies and approves each account.
What we measure and what we need from you
We report on searches and clicks from Google Search Console, visits to help, donate and volunteer pages, and the actions taken there. Donation totals stay in your donation platform; we track how many visits from search reach it.
To start, we need access to your website, analytics and Search Console, a list of your services and campaigns, and someone who can review guidance content.
Small teams get short, regular reports on a schedule we agree with you: what moved, what we changed, and the one or two jobs worth doing next.
Related reading
Frequently asked questions
What does SEO for a charity include?
A site review, research into what supporters and the people you help search for, page structure for donate, volunteer and help pages, on-page and technical fixes, and a content plan your team can sustain.
Is SEO for charities worth it with a small team?
It can be, if it is focused. We start with the few pages that matter most, usually help content and the donate page, and set up a CMS your team can run.
Should our help pages rank for advice searches?
If people search for the help you give, yes. Google gives extra weight to trust on topics that affect health, money or safety, so we show who wrote and reviewed each guide.
Do we need to show our charity number on the website?
In England and Wales, registered charities with gross income over £10,000 in their last financial year must state they are registered on notices and documents that ask for money. We include your status and number on donate pages and in the footer.
Can you improve our donation and volunteer pages?
Yes. We make them easier to find and simpler on a phone, and keep impact claims accurate, as the Code of Fundraising Practice requires evidence for them. We can work with your existing donation platform.
How does SEO work alongside Google Ad Grants?
Qualifying nonprofits can get up to $10,000 a month in Google search ads. We set up Ad Grants accounts for eligible charities or tidy existing ones, though Google decides approval. Ads bring visits while the grant runs, SEO builds over time, and both need strong landing pages.
How long does SEO take to work?
Usually months rather than weeks, depending on your competition and the state of your current site. No one can promise a specific ranking or timeline.
How much does SEO for a charity cost?
It depends on the size of the site and the content needed. We agree a fixed project fee or fixed monthly fee after a short call, scoped to what your budget allows.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
Charity SEO starts with the searches that matter to your cause: people looking for help, ways to give and ways to volunteer. We build or improve a page for each, fix the technical issues, and turn the partners and press you already have into links.
Donors, volunteers and people who need help all search differently.®
Three audiences, three journeys — Someone ready to give, someone offering time and someone looking for help use different words. Each needs a page written for them, not one page trying to serve all three.
Trust decides the click — People check a charity before they give or ask for help. Your registered charity number, clear facts about your work and real contact details make that check quick.
Pages that earn trust and the next step.®
Help and advice content — Guidance written for the people you support, reviewed by your experts and clearly attributed, so it is useful and trustworthy.
Technical SEO for charities — Fast, accessible pages, tidy titles and headings, and old campaign pages redirected rather than left broken.
Charity website design — A site built around donating, volunteering and getting help, which a small team can update without a developer.
How SEO for charities works when time and budget are tight
Start with the people you help
SEO for charities often reaches the most people through help and information content. People search for answers to the problems your charity exists to solve long before they search for your name.
We research those questions, then our writers draft and fact-check guides for your experts to review. One clear, current page per topic does more than a news archive where the same advice is spread across many posts.
Each guide should be in plain language, kept up to date, and give a clear route to call, chat or ask for support when the page is not enough.
Trust signals Google and supporters look for
Google says trust is the most important part of what it calls E-E-A-T, and gives it extra weight on topics that could affect people’s health, finances or safety. For charity content, that means showing who wrote a guide, who reviewed it and when.
Supporters run the same check. Your registered charity number, trustees, annual reports and contact details should be one click away, and Google treats invented author profiles as deceptive.
We also add Organization structured data, which Google says helps it understand an organisation’s details and can influence the logo shown in search results.
Donate and volunteer pages that convert
Charity SEO brings people to the page; the page then has to make the next step easy. That means one clear ask, the giving options people expect and a form that works on a phone.
Claims need care. The Code of Fundraising Practice says fundraising must not mislead, including by exaggerating, and that claims need evidence, so we write impact copy from figures you can stand behind.
In England and Wales, registered charities with gross income over £10,000 in their last financial year must also state their registered status on notices and documents that ask for money. We keep it on every appeal and donate page.
Links from the partners you already have
Charities often have strong links waiting: funders, partner organisations, councils, corporate supporters and press coverage. We find mentions that don’t link and links that point to pages that no longer exist, then fix them.
Old campaign microsites and appeal pages are common leaks. Google recommends permanent redirects, kept for at least a year, when URLs change, so we map each old page to its closest current one.
Shared campaigns, toolkits and research reports are often what partners link to, so we give them a permanent page rather than a download that disappears after launch.
SEO for charities alongside Google Ad Grants
Google Ad Grants gives qualifying nonprofits up to $10,000 a month in search ads on Google.com. It is a useful way to test which messages and pages bring donations or volunteers.
Ads stop when the campaign stops, while organic visibility keeps working. We use what the ads show about search terms to plan pages, and build landing pages that serve both.
We also set up Google Ad Grants accounts for eligible charities, or tidy an existing one, as part of our Google Ads management service. Google decides who qualifies and approves each account.
What we measure and what we need from you
We report on searches and clicks from Google Search Console, visits to help, donate and volunteer pages, and the actions taken there. Donation totals stay in your donation platform; we track how many visits from search reach it.
To start, we need access to your website, analytics and Search Console, a list of your services and campaigns, and someone who can review guidance content.
Small teams get short, regular reports on a schedule we agree with you: what moved, what we changed, and the one or two jobs worth doing next.
Related reading
Frequently asked questions
What does SEO for a charity include?
A site review, research into what supporters and the people you help search for, page structure for donate, volunteer and help pages, on-page and technical fixes, and a content plan your team can sustain.
Is SEO for charities worth it with a small team?
It can be, if it is focused. We start with the few pages that matter most, usually help content and the donate page, and set up a CMS your team can run.
Should our help pages rank for advice searches?
If people search for the help you give, yes. Google gives extra weight to trust on topics that affect health, money or safety, so we show who wrote and reviewed each guide.
Do we need to show our charity number on the website?
In England and Wales, registered charities with gross income over £10,000 in their last financial year must state they are registered on notices and documents that ask for money. We include your status and number on donate pages and in the footer.
Can you improve our donation and volunteer pages?
Yes. We make them easier to find and simpler on a phone, and keep impact claims accurate, as the Code of Fundraising Practice requires evidence for them. We can work with your existing donation platform.
How does SEO work alongside Google Ad Grants?
Qualifying nonprofits can get up to $10,000 a month in Google search ads. We set up Ad Grants accounts for eligible charities or tidy existing ones, though Google decides approval. Ads bring visits while the grant runs, SEO builds over time, and both need strong landing pages.
How long does SEO take to work?
Usually months rather than weeks, depending on your competition and the state of your current site. No one can promise a specific ranking or timeline.
How much does SEO for a charity cost?
It depends on the size of the site and the content needed. We agree a fixed project fee or fixed monthly fee after a short call, scoped to what your budget allows.
Our process
(TT — LDN, UK)
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
(TT — LDN, UK)
©2026 the think
FAQ
Overview
Small team. Big-name track record.
100+ projects delivered. Our team's work includes brands like Nike, Visa and Disney.
Three years grown on referrals alone, not ad spend.
Brand, website, SEO and ads under one roof. One brief, one team.
Charity SEO starts with the searches that matter to your cause: people looking for help, ways to give and ways to volunteer. We build or improve a page for each, fix the technical issues, and turn the partners and press you already have into links.
Donors, volunteers and people who need help all search differently.®
Three audiences, three journeys — Someone ready to give, someone offering time and someone looking for help use different words. Each needs a page written for them, not one page trying to serve all three.
Trust decides the click — People check a charity before they give or ask for help. Your registered charity number, clear facts about your work and real contact details make that check quick.
Pages that earn trust and the next step.®
Help and advice content — Guidance written for the people you support, reviewed by your experts and clearly attributed, so it is useful and trustworthy.
Technical SEO for charities — Fast, accessible pages, tidy titles and headings, and old campaign pages redirected rather than left broken.
Charity website design — A site built around donating, volunteering and getting help, which a small team can update without a developer.
How SEO for charities works when time and budget are tight
Start with the people you help
SEO for charities often reaches the most people through help and information content. People search for answers to the problems your charity exists to solve long before they search for your name.
We research those questions, then our writers draft and fact-check guides for your experts to review. One clear, current page per topic does more than a news archive where the same advice is spread across many posts.
Each guide should be in plain language, kept up to date, and give a clear route to call, chat or ask for support when the page is not enough.
Trust signals Google and supporters look for
Google says trust is the most important part of what it calls E-E-A-T, and gives it extra weight on topics that could affect people’s health, finances or safety. For charity content, that means showing who wrote a guide, who reviewed it and when.
Supporters run the same check. Your registered charity number, trustees, annual reports and contact details should be one click away, and Google treats invented author profiles as deceptive.
We also add Organization structured data, which Google says helps it understand an organisation’s details and can influence the logo shown in search results.
Donate and volunteer pages that convert
Charity SEO brings people to the page; the page then has to make the next step easy. That means one clear ask, the giving options people expect and a form that works on a phone.
Claims need care. The Code of Fundraising Practice says fundraising must not mislead, including by exaggerating, and that claims need evidence, so we write impact copy from figures you can stand behind.
In England and Wales, registered charities with gross income over £10,000 in their last financial year must also state their registered status on notices and documents that ask for money. We keep it on every appeal and donate page.
Links from the partners you already have
Charities often have strong links waiting: funders, partner organisations, councils, corporate supporters and press coverage. We find mentions that don’t link and links that point to pages that no longer exist, then fix them.
Old campaign microsites and appeal pages are common leaks. Google recommends permanent redirects, kept for at least a year, when URLs change, so we map each old page to its closest current one.
Shared campaigns, toolkits and research reports are often what partners link to, so we give them a permanent page rather than a download that disappears after launch.
SEO for charities alongside Google Ad Grants
Google Ad Grants gives qualifying nonprofits up to $10,000 a month in search ads on Google.com. It is a useful way to test which messages and pages bring donations or volunteers.
Ads stop when the campaign stops, while organic visibility keeps working. We use what the ads show about search terms to plan pages, and build landing pages that serve both.
We also set up Google Ad Grants accounts for eligible charities, or tidy an existing one, as part of our Google Ads management service. Google decides who qualifies and approves each account.
What we measure and what we need from you
We report on searches and clicks from Google Search Console, visits to help, donate and volunteer pages, and the actions taken there. Donation totals stay in your donation platform; we track how many visits from search reach it.
To start, we need access to your website, analytics and Search Console, a list of your services and campaigns, and someone who can review guidance content.
Small teams get short, regular reports on a schedule we agree with you: what moved, what we changed, and the one or two jobs worth doing next.
Related reading
Frequently asked questions
What does SEO for a charity include?
A site review, research into what supporters and the people you help search for, page structure for donate, volunteer and help pages, on-page and technical fixes, and a content plan your team can sustain.
Is SEO for charities worth it with a small team?
It can be, if it is focused. We start with the few pages that matter most, usually help content and the donate page, and set up a CMS your team can run.
Should our help pages rank for advice searches?
If people search for the help you give, yes. Google gives extra weight to trust on topics that affect health, money or safety, so we show who wrote and reviewed each guide.
Do we need to show our charity number on the website?
In England and Wales, registered charities with gross income over £10,000 in their last financial year must state they are registered on notices and documents that ask for money. We include your status and number on donate pages and in the footer.
Can you improve our donation and volunteer pages?
Yes. We make them easier to find and simpler on a phone, and keep impact claims accurate, as the Code of Fundraising Practice requires evidence for them. We can work with your existing donation platform.
How does SEO work alongside Google Ad Grants?
Qualifying nonprofits can get up to $10,000 a month in Google search ads. We set up Ad Grants accounts for eligible charities or tidy existing ones, though Google decides approval. Ads bring visits while the grant runs, SEO builds over time, and both need strong landing pages.
How long does SEO take to work?
Usually months rather than weeks, depending on your competition and the state of your current site. No one can promise a specific ranking or timeline.
How much does SEO for a charity cost?
It depends on the size of the site and the content needed. We agree a fixed project fee or fixed monthly fee after a short call, scoped to what your budget allows.
Our process
©2026 the think
01
Discovery
A short call to understand your firm, the services you want more of and where your clients come from today.
02
Strategy
Keyword research, competitor review and a clear plan for pages, positioning and campaigns, with a fixed scope and quote.
03
Design & build
One team handles brand, copy, design and build, so your website and marketing launch on time and work on every device.
04
Launch & grow
We launch, track enquiries and keep improving through SEO, ads and content, with plain-English reporting on what's working.
Selected work
©2026 the think
FAQ