The Think runs Google Ads for restaurants, bars and cafés. We put you in front of people searching for somewhere to eat nearby, push the occasions you want to fill, from quiet weeknights to private dining, and report on bookings, calls and visits rather than clicks.

Why Google Ads works for restaurants

Many diners decide where to eat with a quick search on their phone: a cuisine near me, Sunday lunch in a particular area, a private dining room for a group. Google Ads lets you appear at the top of those results and in Maps, at the times and places that matter to you.

Because you can target by area, time of day and day of the week, ads suit filling specific gaps: early sittings, midweek covers, set menus, events and private hire. Spend stays focused on the slots you actually need to sell.

What’s included

• Account review — if you already run ads, we find where budget is leaking.

• Local search campaigns — for your cuisine, area and occasions, with tight location targeting.

• Maps and location ads — linked to your Google Business Profile, so calls and direction requests count too.

• Brand protection — ads on your restaurant’s name, so your own booking page comes first.

• Scheduling — ads timed to when people decide where to eat, and paused when you’re full or closed.

• Occasion campaigns — Christmas parties, Valentine’s Day, Mother’s Day, set menus and private dining.

• Landing pages — booking and event pages that make reserving easy. See landing page design.

• Conversion tracking — bookings through your reservation system where it allows, plus calls and direction requests.

• Reporting — cost per booking or enquiry, in plain English.

Ads, SEO and social together

Ads cover demand now, while local SEO and social media keep people finding and remembering you. We also offer restaurant website design, SEO for restaurants, social media for restaurants, restaurant branding and full restaurant marketing. See our Google Ads agency and local SEO pages. We’re a London-based team working with restaurants across the UK and beyond.

Frequently asked questions

Is Google Ads worth it for a single restaurant?

It can be, if you focus on a tight area and the occasions where a booking is worth the most, such as private dining, groups and events. We start small, measure cost per booking and scale only what pays back.

Can you track table bookings from ads?

Often. Many reservation systems support conversion tracking. Where yours doesn’t, we track calls, direction requests and clicks to book, and explain the limits.

Should we advertise on our own name?

If other restaurants or booking platforms are bidding on your name, it’s usually worth it, so diners land on your own booking page.

Can we stop ads when we’re fully booked?

Yes. We schedule ads around your opening hours and can pause or reduce them for busy services.

Do you charge a percentage of ad spend?

We agree a clear management fee up front. Your ad spend is paid directly to Google.

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