CRO & experimentation

More of your visitors becoming customers. Data-led changes that improve results from the traffic you already have.®

Data before opinion

We study analytics, heatmaps and recordings to find where visitors drop off and why.

Test and learn

Prioritised experiments, measured properly, so each change builds on what works.

What's included

(TT® — LDN, UK)

©2026 the think

What's included

©2026 the think

Turn traffic into results.®

Whether you run a lead-gen site or an online store, we find the friction and fix it, from messaging to layout to checkout.

Insight drives action.®

Small changes, big results.®

Conversion audit

A full review of journeys, messaging, layout and speed

Conversion audit

A full review of journeys, messaging, layout and speed

User behaviour analysis

Heatmaps, recordings and funnel analysis to find drop-offs

User behaviour analysis

Heatmaps, recordings and funnel analysis to find drop-offs

A/B testing

Hypothesis-led experiments on pages and key flows

A/B testing

Hypothesis-led experiments on pages and key flows

Reporting

Clear reporting on what changed, what worked and what's next

Reporting

Clear reporting on what changed, what worked and what's next

How we work

(TT® — LDN, UK)

©2026 the think

How we work

©2026 the think

01 — Discover

Audit analytics, funnels and user behaviour.

02 — Define

Prioritise ideas by impact and effort.

03 — Design

Design, build and test the changes.

04 — Deliver

Report results and plan the next round.

Pricing & FAQ

CRO pricing.®

CRO is available as a one-off audit or an ongoing monthly programme. Get in touch for a fixed quote based on your traffic and goals.

What is conversion rate optimisation?

CRO is improving your website so a higher percentage of visitors take a desired action, such as buying or enquiring.

How much does CRO cost?

It depends on whether you need a one-off audit or an ongoing programme. We quote after reviewing your site.

How long until we see results?

Quick wins can show within weeks. Experiments typically need a few weeks of traffic to give reliable results.

Do we need a lot of traffic?

More traffic means faster testing, but audits and UX fixes help sites of any size.

Does CRO help SEO?

Often yes. Better usability, speed and content tend to support stronger search performance.

Can you implement the changes?

Yes. We design and build the improvements so you don't need a separate developer.