Brand strategy & identity
Brands people remember. We build the strategy, identity and voice that make your business unmistakable.®
Strategy first
Every identity starts with positioning: who you serve, what you stand for and why you win. Design decisions then have a reason behind them, not just a look.
Built to scale
Logo, type, colour and tone of voice delivered as a working system, with guidelines your team and partners can use across web, print, social and packaging.
A brand, not just a logo.®
From a focused identity for a new venture to a full rebrand for an established business, every branding project is shaped around where you're going next.
Clarity before creativity.®
Designed for every touchpoint.®
01 — Discover
Workshops and research into your audience, market and competitors to find the space you can own.
02 — Define
Positioning, brand story and key messages agreed before any design work begins.
03 — Design
Identity routes presented, refined together and developed into a complete visual system.
04 — Deliver
Guidelines, master files and key applications, ready for web, print, social and packaging.
DEX — Brand strategy & identity
A data automation company with a powerful product but no clear positioning. We defined its strategy, then built a logo, visual language, tone of voice and guidelines that make complex technology feel clear and credible. Read the case study →
Monetae — Branding & web design
A fintech provider in a regulated market that needed to build trust quickly. We created a calm, confident brand and a site that explains funding, payments and FX in plain language. Read the case study →
Pricing & FAQ
Branding pricing.®
Branding and strategy projects start from £4,000 and typically take 3–10 weeks, depending on scope and the number of applications.
How much does branding cost?
Our branding and strategy projects start from £4,000. Larger rebrands with naming, packaging or extensive applications are quoted on scope.
What's the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole system: typography, colour, imagery, tone of voice and the rules that hold it together, so you look and sound consistent everywhere.
Do you work with start-ups?
Yes. We work with start-ups building a brand from scratch and established businesses ready for a refresh.
Can you design our website too?
Yes. Many branding clients go on to a website with us, so the identity carries straight through to a fast Framer site built around it.
How long does a branding project take?
Typically 3–10 weeks, depending on how much research is involved and how many applications you need designed.
What do we receive at the end?
Master logo files, brand guidelines and the key assets agreed in your scope, ready for your team and partners to use across web, print and social.