Framer vs Webflow: which is right for your business website?

At a glance

• Cost: Framer's paid site plans start lower, and Webflow's cheapest paid plan has no CMS. Both price per site in US dollars, plus tax.

• Editing: Both let content editors change copy, images and CMS items without touching the design. Webflow editors can also manage ecommerce products and, with permission, publish.

• Design freedom: Both are visual builders made for designers. Framer is often quicker for design-led marketing sites; Webflow gives more structural control and optional code export.

• CMS: Webflow's Premium plan allows 20,000 CMS items. Framer's Pro plan allows 2,500, with paid add-ons up to 40,000.

• Ecommerce: Webflow has its own ecommerce plans. Framer doesn't, so Framer stores usually connect Shopify.

• Testing and localisation: Both sell add-ons. Framer's A/B testing is priced by usage; Webflow's Optimize is a larger monthly add-on.

• Hosting: Both are fully managed. Webflow offers code export on paid Workspace plans, with limits; Framer offers no HTML export.

Cost

As of October 2026, Framer's pricing page lists a free plan, Basic at $10 a month and Pro at $30 a month, in US dollars with sales tax added at checkout. Basic allows 30 pages, 2 CMS collections and 1,000 CMS items. Pro allows 150 pages, 10 collections and 2,500 items, and add-ons raise those limits.

Webflow's pricing page lists Site plans per site, in US dollars plus tax, billed yearly: Basic at $15 a month (300 static pages, no CMS) and Premium at $25 a month (20,000 CMS items across 40 collections). Ecommerce plans run from Standard at $29 a month to Advanced at $212 a month, billed yearly. If several people design in Webflow, Workspace plans are a separate cost, for example Core at $19 a month billed yearly.

For a typical small business site with a blog, the platform fee is a small part of the total. What matters more is the build and how much help you need afterwards. See how much a website costs in the UK.

Ease of editing for your team

Framer's on-page editing lets content editors change text, images, component settings and CMS content on the live site and add CMS pages. A collaborator with publishing permission then reviews and publishes the changes.

Webflow's edit mode covers similar ground: text, links, images, CMS items, SEO titles and meta descriptions, plus ecommerce products and discounts where ecommerce is enabled. Editors can't change design, structure, slugs or custom code. With the "Can publish" permission they can publish to staging or the live domain themselves.

Day to day, both are easy for a marketing team once the site is built properly. The difference shows up when you want to change a layout, which is a designer's job on either platform.

Design freedom

Both tools are visual and built for designers, so neither forces you into a template. Framer's canvas feels close to a design tool, which tends to make it quicker for brand-led marketing sites, landing pages and animation-heavy work.

Webflow gives finer control over page structure and styling, which suits larger sites with lots of reusable components and teams with front-end skills. It also has Webflow Apps, third-party apps installed from the Webflow Marketplace that can extend forms, CMS, user accounts and ecommerce. Framer has its own marketplace of plugins and components.

SEO and performance

The SEO basics are covered on both. Framer generates sitemap.xml and robots.txt automatically, lets you set titles and descriptions per page and CMS item, optimises images and supports JSON-LD structured data. Webflow can auto-generate a sitemap that updates each time you publish, and adds hreflang tags when Localize is enabled. It also lets you set SEO titles and descriptions per page, with patterns for CMS items.

Both host your site on managed infrastructure. Webflow says its hosting is delivered through Cloudflare with SSL included, and Framer's pricing page lists a global CDN, with SSL certificates generated automatically. In practice, page weight, images and scripts decide speed more than the platform. Our website speed optimisation work applies to both.

Ecommerce

Webflow has native ecommerce. As of October 2026 the Standard plan allows 500 items with a 2% transaction fee, on top of Stripe or PayPal processing fees, while Plus and Advanced have no Webflow transaction fee. That suits a small, design-led shop.

Framer's plans don't include a checkout. Framer stores usually connect Shopify, for example with the Framer Commerce plugin, which syncs Shopify products and sends customers to Shopify's checkout. For larger stores, read Shopify vs Squarespace or talk to us about Shopify web design.

A/B testing and localisation

Framer's A/B testing is part of Convert, an add-on for Pro and Enterprise sites, priced at $50 per 500,000 events on the pricing page. You can test up to five variants of a page against a click, form or page view goal. Webflow's Optimize add-on, which includes A/B testing and personalisation, is listed from $299 a month.

For other languages, Framer charges $20 per locale, up to 20 locales, with optional AI translation. Webflow's Localize add-on starts at $9 a month for up to three locales and 10,000 words, or $29 a month for up to ten locales.

Ownership, hosting and security

Both platforms host your site for you, so there are no servers, plugins or security patches to manage. Both let a project be transferred to the client's own account.

Webflow has one ownership advantage: code export on paid Workspace plans. It has real limits, though. CMS content, ecommerce, forms, site search and user accounts don't work in exported code. Framer doesn't offer HTML export for self-hosting at all, so leaving Framer means a rebuild.

Moving from one to the other

There's no direct import between Framer and Webflow, so plan a rebuild of the design and a move of the content. CMS content can usually be moved through a CSV or a plugin, but check the field types match.

Redirects protect your rankings. Webflow 301 redirects need a paid plan, support wildcards and CSV import, and Webflow recommends 1,000 at most. Framer redirects support wildcards but only cover paths on your current domain. Either way, map every old URL first and test after launch. Our redesign checklist covers the steps.

Which should you choose?

Choose Framer if

• You want a design-led marketing site or a run of campaign landing pages.

• Your content fits Framer's CMS limits, such as a blog, case studies and service pages.

• You want pay-as-you-go A/B testing on landing pages.

• You'd like the lowest platform fee for a CMS site.

Choose Webflow if

• You have a large CMS, such as thousands of articles, listings or resources.

• You want a small native shop without a second platform.

• You want editors who can publish directly, or the option of code export.

• You have a team with front-end skills who will keep building on the site.

How we can help

We build on both. Most of our sites are built in Framer, and we use Webflow where its CMS, ecommerce or code export are the better fit. Websites start from £7,500 with a fixed quote after discovery, and at handover we transfer the site to your own account. For landing pages we use Framer's A/B testing add-on, and we set up GA4 and Microsoft Clarity tracking on every build.

See our Framer web design and Webflow website design services, or landing page design if you're planning campaigns. When you're ready, tell us about your project.

Frequently asked questions

Is Framer better than Webflow?

It depends on the site. Framer is often quicker for design-led marketing sites and landing pages, while Webflow is stronger for large CMS sites, native ecommerce and teams that want code export.

Is Framer cheaper than Webflow?

Not always. As of October 2026 Framer's Basic plan is $10 a month with a small CMS and Pro is $30, while Webflow's cheapest plan with a CMS is Premium at $25 a month billed yearly. Compare the page and CMS limits you need on each pricing page.

Is Framer or Webflow better for SEO?

Both handle sitemaps, meta titles, descriptions and redirects, and both host on managed infrastructure with SSL. Rankings depend more on your content, structure and links than on the choice between them.

Can you build an online shop in Framer or Webflow?

Webflow has its own ecommerce plans. Framer doesn't include a checkout, so Framer stores usually connect Shopify through a marketplace plugin.

Can I move my Webflow site to Framer?

Yes, but it's a rebuild rather than an import. We rebuild the design in Framer, move the CMS content across, and set up redirects for any URLs that change.

Can I export my code from Framer or Webflow?

Webflow offers code export on paid Workspace plans, but CMS, ecommerce and forms don't work in the exported code. Framer doesn't offer HTML export for self-hosting.