Why it matters
People search for a solicitor the moment they need one.
Be found for each area of law
Someone searching for a family, property or employment solicitor wants a page about exactly that. We plan a clear page for each practice area and location, so the right enquiry lands on the right page.
Credibility before the first call
Legal services are a trust purchase. Clear practice pages, real team profiles, plain-English explanations and an easy way to get in touch help a visitor feel confident enough to pick up the phone.
What we do for law firms
(TT® — LDN, UK)
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Search foundations, built into the site.
We plan and build the search foundations behind a law firm website: practice area and location pages, page titles and descriptions, schema, internal links and helpful guides. Work is agreed around your practice areas and the places you serve.
FAQ
What does SEO for law firms include?
Typically a review of your site, keyword and competitor research, a plan for practice area and location pages, on-page work such as titles, descriptions and headings, schema, internal linking and content such as guides. We agree the scope around your practice areas and goals.
How long does SEO take to work?
It depends on the competition, the state of your current site and how much new content is needed. SEO is usually measured in months rather than weeks, and no one can promise a specific ranking or timeline.
Is SEO for solicitors different from SEO for law firms?
The approach is the same. People use both terms, so we plan pages and wording around how your clients describe what they need, whether that is a solicitor, a law firm or a specific area of law.
Can you write legal guides for our site?
Yes. We can plan and write guides and set up a resource area your team can update. Legal content should be reviewed by a qualified member of your firm before it goes live, and we will work within your regulator's rules on marketing.
Do we need to rebuild our website first?
Not always. We review what you have first. If the site is fast, clear and easy to edit, we can improve it. If it is holding your SEO back, we will say so and explain why.
How much does SEO for a law firm cost?
It depends on the size of the site, the competition and how much content is needed. After a short conversation we agree a clear scope and quote.